Event Types

The life cycle of an ad request in Springserve is captured by different events. These events are made available in Log Level Data (LLD), and are ordered chronologically below. A workflow diagram depicting an ad call and subsequent events can be found here.

	Event	LLD Column	VPAID or VAST	Supply or demand	Definition

	Event	LLD Column	VPAID or VAST	Supply or demand	Definition
1	router_blocked_request	BLOCKED_REQUESTS	both	supply	Request that does not pass targeting on the router
2	router_missed_opportunity	ROUTER_MISSED_OPPORTUNITIES	both	supply	Requests that pass router targeting, but for which no supply tag was eligible due to targeting
3	router_usable_request	ROUTER_USABLE_REQUESTS	both	supply	Requests that pass both router and supply tag targeting
4	routed_missed_request	ROUTED_MISSED_REQUESTS	both	supply	Supply tag requests missed due to supply tag targeting
5	missed_opportunity	MISSED_OPPORTUNITIES	both	supply	If a router is not used and no eligible demand exists under the supply tag
6	usable_request	AD_REQUESTS	both	supply	Incoming ad request to a supply tag that has passed global blacklist, supply tag targeting, and pre-bid IVT filtering (if applicable)
7	js_demand_request	AD_REQUESTS	VPAID	demand	VPAID requests made to advertiser for demand.
8	ssb_demand_request	AD_REQUEST BIDDER_REQUEST SSHB_BID_REQUEST	VAST	demand	VAST requests made to advertiser for demand.
9	ssb_supply_error	JS_ERRORS SUPPLY_TIMEOUTS SUPPLY_RESP_TIME	VAST	supply	VAST supply tag error
10	js_supply_error	JS_ERRORS VPAID_TIME_ON_PAGE SUPPLY_TIMEOUTS	VPAID	supply	VPAID supply tag error
11	ssb_demand_error	ERRORS OPP_TIMEOUTS SSHB_BIDDER_ERRORS SSHB_BIDS	VAST	demand	VAST demand tag error
12	js_demand_error	ERRORS OPP_TIMEOUTS	VPAID	demand	VPAID demand tag error
13	ssb_vast_response	VAST_RESPONSES	VAST	demand	Response from demand that contains at least one valid ad
14	ssb_demand_response	HAS_ADS OPPORTUNITIES AP_DEMAND_OPP_SEC AD_SECONDS BIDS BIDDER_WINS OPPORTUNITY_RESP_TIME SSHB_BIDS SSHB_WINS	VAST	demand	For VAST, when a demand tag responds.
15	js_demand_response	HAS_ADS	VPAID	demand	For VPAID, when a demand tag responds.
16	openrtb_response	BIDS	both	demand	Response from Springserve open market demand tags
17	ssb_demand_opportunity	AP_SLOTS_OPPORTUNITY	VAST	demand	For VAST, when a demand tag returns a bid
18	js_demand_opportunity	AP_SLOTS_OPPORTUNITY	VPAID	demand	For VPAID, when a demand tag returns a bid
19	ssb_auction_win	SSHB_WINS	VAST	demand	For VAST, when a demand tag wins auction
20	js_auction_win	BIDDER_WINS	VPAID	demand	For VPAID, when a demand tag wins auction
21	openrtb_auction_win	BIDDER_WINS	both	demand	Springserve open market demand tag wins auction
22	ssb_supply_opportunity	JS_OPPORTUNITIES	VAST	supply	For VAST, when a bid is returned in the auction to a supply tag. This occurs when a bid passes Inventory Quality and Media File targeting on the supply tag.
23	js_opportunity	JS_OPPORTUNITIES	VPAID	supply	For VPAID, when a bid is returned in the auction to a supply tag. This occurs when a bid passes Inventory Quality and Media File targeting on the supply tag.
24	pod_response	AP SLOTS COUNT AP SLOTS OPPORTUNITY, AP SLOTS SECONDS AVAILABLE AP SLOTS OPPORTUNITY SECONDS AP AD SECONDS	both	supply	Podded ad response returned to client
25	vast_impression	JS_IMPRESSIONS	VAST	supply & demand	Springserve impression beacon fired
26	vast_impression_duplicate	DUPLICATE_IMPRESSIONS	VAST	supply & demand	Unique impression pixel in a VAST response gets fired more than once
27	player_start	PLAYER_STARTS	VPAID	supply & demand	For VPAID, when players starts running on page
28	js_start	PLAYER_STARTS	VPAID	demand	For VPAID, when video ad started
29	js_first_quartile	FIRST_QUARTILE	both	demand	Video ad has played through 1/4 of its duration.
30	js_midpoint	SECOND_QUARTILE	both	demand	Video ad has played through 1/2 of its duration.
31	js_third_quartile	THIRD_QUARTILE	both	demand	Video ad has played through 3/4 of its duration.
32	js_complete	FOURTH_QUARTILE	both	demand	Video ad has played through its entire duration.
33	js_impression_duplicate	DUPLICATE_IMPRESSIONS	VPAID	supply & demand	Unique impression pixel in a VAST response gets fired more than once
34	js_click	CLICKS	VPAID	demand	Ad is clicked by end user.