Numbers

Router Total Calls

All requests to a supply router - every time that SpringServe is pinged

only visible when Router is dim/filter

Numbers

Router Requests

Requests to a supply router that pass targeting and were not blocked by pre-bid IVT filtering

only visible when Router is dim/filter

Numbers

Total Calls

All requests to supply tag - every time that SpringServe is pinged

Numbers

Fallback Requests

Requests that go to a fallback supply tag in a router after the routed supply tag returns an empty VAST

only visible when Router is dim/filter

Numbers

Billable Reqs

Unmonetized requests not blocked by supply tag targeting

Total Calls - Blocked (Targeting) - Impressions

Numbers

Requests

Requests which pass supply targeting and were not blocked by Pre-Bid IVT filtering

Total Calls - Blocked (Targeting) - Blocked (Pre-Bid IVT)

Numbers

Blocked (Total)

All unusable requests blocked by supply targeting and Pre-Bid IVT filtering

Blocked (Targeting) + Blocked (Pre-Bid IVT)

Lots of blocked requests mean that your supply partner is sending inventory that does not pass supply tag targeting. Confirm that they have targeting applied on their side.

Numbers

Blocked (Targeting)

Unusable requests blocked by supply tag, router, partner, and account level targeting

Numbers

Router Missed Opps

Number of times a request passes router targeting but does not pass targeting on any of the underlying supply tags

only visible when Router is dim/filter

Numbers

Opps

VPAID: Number of times the supply tag VPAID unit is initialized

VAST only: Number of times the supply tag returns a non-empty vast response

Low Opportunity numbers can be indicative of being low on the waterfall of your Supply Partner.

Numbers

Missed Opps

Number of times the request passes supply tag targeting but does not pass targeting on any of demand tags on the waterfall

If a tag has a lot of Missed Opportunities, align more demand that meets supply tag targeting or add supply tag targeting to align better with existing demand. In the second case, make sure to share your targeting with your supply partner

Numbers

Imps

Number of times an ad is served

Numbers

Breakout Imps

Number of times a breakout bid that led to demand competing in first look which resulted in an impression

Breakout Imps are a subset of total imps and are indicative of only those instances when a breakout bid resulted in an impression.

For example, If the total imps on a supply tag is 100 and Breakout imps are 20, it means that of the 100 impressions, 20 were breakout impressions.

Numbers 

Duplicate Imps

Same impression pixel fires more than once for the same auction

Numbers

Starts

The player start playing the ad

Numbers

Player Loads

Number of times that a player loads

Player load events are recorded based on the firing of the player tracking pixel.

Numbers

Pod Time Requested

Total time in seconds available in an ad pod

Determined by the UI settings or the POD_MAX_DUR macro

formerly Pod Avail Time

Numbers

Pod Time Returned

Total time in seconds of ads returned in a pod

formerly Pod Opp Time

Numbers

Pod Time Filled

Total time in seconds of filled impressions

formerly Pod Fill Time

Numbers

Pod Slot Requests

Number of slots available in a pod

formerly Pod Slots Avail

Numbers

Pod Slots Returned

Number of ads returned in a pod

formerly Pod Slot Opps

Numbers

Pod Opt Outs

Number of times the pod returns an empty VAST due to lack of demand

Numbers

Heavy Ads

In Google chrome an ad gets pulled off the page because it is using too much resource.

Calculations

Router Usable %

percentage of router requests that pass supply targeting criteria and are not blocked by pre-bid IVT filtering

Router Requests / Total Calls

only visible when Router is dim/filter

Calculations

Usable %

Percentage of requests that pass supply targeting criteria and are not blocked by Pre-Bid IVT filtering

Requests / Total Calls

Calculations

Blocked % (Total)

Percentage of requests blocked by IVT and supply targeting

Blocked (Total) / Total Calls

If a tag has a high blocked %, it is returning an empty VAST response to your supply partner and they may view your tag as a poor performer. Share your supply tag targeting with your supply partners to reduce this %

Calculations

Blocked % (Targeting)

Percentage of requests blocked by supply targeting

Blocked (Targeting) / Total Calls

Calculations

Missed (Targeting)

only visible when Router is dim/filter

Calculations

Missed % (Targeting)

Percentage of router requests that returned empty VAST due to no available underlying supply

Router Missed Opps / Router Requests

If this rate is high, there is no compatible supply behind the router. Consider adding a fallback tag or additional supply tags with different targeting.

Caclulations

Router Opp %

Percentage of router requests that result in an opportunity

Opportunities / Router Requests

only visible when Router is dim/filter

Calculations

Opp %

Percentage of requests that result in an opportunity

Opportunities / Requests

If a tag has a low opportunity %, it is likely low on the waterfall of your supply partner. Ask what you can do to get higher on the waterfall; this may entail going on a white list or having request caps implemented on your tag to prove that your tag can fill if given more opportunities.

Calculations

Opp Fill %

Percentage of opportunities that result in an impression

Impressions / Opportunities

This metric is useful to show your supply partners when arguing for a higher spot on the waterfall.

Calculations

Request Fill %

Percentage of requests that result in an impression

Impressions / Requests

Calculations

Player Fill %

Percentage of requests which result in a player load

Player Loads / Requests

Calculations

Pod Time Returned %

Percentage of time available for which ads are returned

Pod Time Returned / Pod Time Requested

formerly Pod Opp Time %

Calculations

Pod Time Request Fill %

Percentage of time requested that is filled

Pod Time Filled / Pod Time Requested

formerly Pod Time Fill %

Calculations

Pod Time Returned Fill %

Percentage of returned time that is filled

Pod Time Filled / Pod Time Returned

formerly Pod Opp Fill Time %

Calculations

Pod Slot Returned %

Percentage of requested slots for which an ad is returned

Pod Slots Returned / Pod Slot Requests

formerly Slot Opp %

Calculations

Pod Slot Returned Fill %

The % of the returned ads put into a pod that are played and become an impression.

Impressions / Pod Slots Returned

formerly Slot Opp Fill %

Calculations

Pod Slot Request Fill %

The % of available slots that result in an impression.

Impressions / Pod Slot Requests

formerly Slot Fill %

Calculations

Avg Slots Ret

Average number of slots returned per pod response

Pod Slot Requests / Opportunities

Calculations

Avg Pod Time Ret

Average number of seconds returned per pod response

Pod Time Returned / Opportunities

Calculations

Avg Pod Time Filled

Average number of seconds filled per pod

Pod Time Filled / Opportunities

Calculations

Avg Imp Time Filled

Average number of seconds filled per pod impression

Pod Time Filled / Impressions

Calculations

% Heavy Ads

% of requests that result in a heavy ads.

IVT Metrics

Attempts (Pre-Bid Protected)

Number of times Protected analyzes a request for pre-bid filtering

IVT Metrics

Blocked (Pre-Bid Protected)

Unusable requests blocked by Protected. 

This data is delayed by 2 hours, which can lead to initial zeros in this column. Total calls, Billable requests, and Blocked (Total) will be updated as the Protected data becomes available.

IVT Metrics

Blocked (Pre-Bid HUMAN)

Unusable requests blocked by HUMAN. 

This data is delayed by 72 hours and this can lead to initial zeros in this column. Total calls, Billable requests, and Blocked (Total) will be updated as the HUMAN data becomes available.

IVT Metrics

Blocked (Pre-Bid Platform)

Unusable requests blocked because they were deemed to be IVT using SpringServe's proprietary algorithm

IVT Metrics

Blocked % (Pre-Bid Protected)

Percentage of requests blocked by Protected pre-bid IVT filtering

Blocked (Pre-bid Protected) / Total Calls

IVT Metrics

Blocked % (Pre-Bid HUMAN)

Percentage of requests blocked by HUMAN pre-bid IVT filtering

Blocked (Pre-bid HUMAN) / Total Calls

IVT Metrics

Blocked % (Pre-Bid Platform)

Percentage of requests blocked by SpringServe Pre-Bid IVT filtering

Blocked (Pre-bid SpringServe) / Total Calls

IVT Metrics

Moat Imps

Number of impressions analyzed by Moat

IVT Metrics

Moat Human Imps

Number of Moat impressions filled by humans

IVT Metrics

Moat Bot Imps

Number of Moat Impressions filled by bots

IVT Metrics

Moat Human %

Percentage of Moat impressions filled by humans

Moat Human Imps / Moat Imps

IVT Metrics

Moat Bot %

Percentage of Moat Impressions filled by bots

Moat Bot Imps / Moat Imps

IVT Metrics

IAS Imps

Number of impressions that were analyzed by IAS

IVT Metrics

IAS IVT Imps

Number of IAS impressions that were deemed to be IVT

IVT Metrics

IAS IVT %

Percentage of IAS impressions that were deemed to be IVT

IAS IVT Imps / IAS Imps

IVT Metrics

Forensiq Imps

Number of impressions that were analyzed by Forensiq

IVT Metrics

Forensiq IVT Imps

Number of Forensiq impressions that were deemed to be IVT

If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. 

IVT Metrics

Forensiq IVT %

Percentage of Forensiq impressions that were deemed to be IVT

Forensiq IVT Imps / Forensiq Imps

A high percentage of IVT imps means you could look into the source.

IVT Metrics

Protected Imps

Number of impressions that were analyzed by Protected

IVT Metrics

Protected IVT Imps