SpringServe now offers a new optional feature called Multi-Currency Support. With this feature, Clients are still able to set Rates, Floors, Revenue Budgets and Fees on applicable supply and demand objects in currencies other than USD, with support up to 20+ currencies. Clients can also run reports in native currencies and reporting data displayed in the currencies they selected.
With this feature, clients will now be able to see the financial metrics related to their AdServing activity in their respective native currencies. Turning on this feature will give clients access to the following features:
Ability to set Rates, floors, Revenue Budgets and fees on applicable supply and demand objects in currencies other than USD.
Ad-Hoc reporting in native currencies.
Quickstats and Account activity in native currencies
Ability to ingest bids in native currencies in auctions.
The following features are excluded from the scope of Multi-Currency Support:
Invoicing - please note that SpringServe will still invoice only in USD and absolutely nothing in the billing process will be changed.
Bid Density - Bid Density is excluded from the scope of this release and will be included in a later release.
List of Supported Currencies
SpringServe currently supports the following currencies:
British Pound Sterling
Hong Kong Dollar
Israeli New Sheqel
South Korean Won
New Zealand Dollar
United States Dollar
South African Rand
If this feature is not enabled for an account, then the default currency will be the USD and users will not have an option to set other currencies on their supply and demand objects for this account.
Currencies in the AdServer
Exchange Rate Refresh
Despite the fact that clients can set rate, floors, fees and revenue budgets in native currencies, every auction in the AdServer is conducted in USD.
The process for the exchange rate refresh has been highlighted below:
The AdServer refreshes the exchange rates for all supported native currencies from https://currencylayer.com/ each day at Midnight UTC.
These rates are then used once we have them available and until such time as we do the next refresh in 24 hours.
Also, note that the AdServer does not round off the exchange rates either higher or lower in any way.
To illustrate, the exchange rate from GBP to USD on 5/31/2021 was 1.4196
In the AdServer, we will use 1.4196 as the exchange rate and not round it off to 1.42
We use the actual exchange rate we get from the Exchange Rate Source.
To illustrate, all the auctions conducted from 6/1/2021 00:00:00 UTC through 6/1/2021 23:59:59 UTC will use the same exchange rates converted to USD throughout the day.
Once we refresh the exchange rates on 6/2/2021 00:00:00 UTC, the exchange rate used going forward will be the exchange rates that was acquired as of 6/2/2021 00:00:00 UTC.
Given that the entire auction happens in USD, this currency conversion logic is applicable to all the features supported in SpringServe.
Please refer to the following child pages for a more detailed explanation of how each of these individual features specifically work.