Tiles

Owned by Tanya Couture
Last updated: Jan 11, 2024
3 min read

Tiles is SpringServes solution to display advertising on connected TV devices. Tiles is supported in any environment but the solution was built with CTV in mind. In SpringServe Tile is a new format on Supply Routers and Tags, Demand Tags and Creatives that, when enabled, allows publishers and advertisers to serve static creative image assets.

Tiles is built around the Native ad format to give customers flexibility with their creatives. It is not supported by VAST or VPAID. The new endpoints to request ads are:

Responses are in the standard Native Open RTB format. Custom responses can be organized with the help of your TAM but keep in mind that they require additional development time.

Setting up your Tiles Supply

Select Tile as the Format on your supply tag.

This will prompt the optional size settings that are available to define the size of your placement and match it to the corresponding demand of that size.

  • Standard: Triggers a drop down list of pre-defined sizes

  • Dynamic: The default setting. If left blank means there is no size target, otherwise creative sizes can be set in the macro sizes={{TILE_SIZES}}

    • When sending multiple sizes use comma or pipe delimeter. ex: sizes=225x225|300x600 or sizes=225x225,300x600

  • Custom: Triggers text boxes to be filled in for specific Height and Width.

Screen settings:

Screen Settings are available for unique screen deduping. Screen settings are off (None) by default and when set to Dedupe will add screen_id to the supply export URL. SpringServe will then expect the screen_id parameter to be populated by a unique number in each supply request. If the same screen_id value is passed in via different supply tags those supply requests will dedupe creatives against each other.

Ex: supply request 1 returns creative ID 98765:

https://tiles.springserve.com/nv/23456?screen_id=6789432&cb={{CACHEBUSTER}}&ip={{IP}}&ua={{USER_AGENT}}&did={{DEVICE_ID}}

supply request 2 has the same screen_id will never return creative ID 98765:

https://tiles.springserve.com/nv/23456?screen_id=6789432&cb={{CACHEBUSTER}}&ip={{IP}}&ua={{USER_AGENT}}&did={{DEVICE_ID}}

Setting up your Tiles Demand

Demand Tags also have a Format for Tile. Select Tile to create Tag, Assets, House Ads, and Line items. Header Bidder support is currently unavailable..

The Image Sources for Tiles could be a file, URL, or custom code. Custom code needs to be added as HTML or JSON and will need to be uploaded as a creative in order for it to render. If you need custom code as a response be sure to work with your account manager.

The following Macros should be used in the custom code.

{{TILES_IMPRESSION_PIXEL_ARRAY}}

{{TILES_CLICK_PIXEL_ARRAY}}

{{TILES_ASSET_IMAGE_URL}}

{{TILES_ASSET_WIDTH}}

{{TILES_ASSET_HEIGHT}}

Supported creative image types:

  • PNG

  • JPEG/JPG

  • GIF

  • Custom HTML

  • Custom JSON