Basic Settings

Basic Settings

Contact Info

Set the contact information that SpringServe partners will see on the DirectConnect page. You can upload your company icon as well. We recommend uploading a 240x240 pixel file.

Set the time zone for your account. Any new user that you create in your SpringServe account will have the account time zone by default. Dashboards, reports, and quickstats summaries will be shown in your user time zone.

2-Factor Authentication (2FA)

Forcing 2FA on your account will require all admin and ad-ops users to enable 2FA on their accounts. Once 2FA has been forced on the account, users will receive an email informing them to enable 2FA. They will have seven days to enable 2FA before it will automatically be enabled for them. If they have not enabled 2FA by this time, they will need to contact to allow them to log in before setting it up.


Set the time zone for quickstats throughout your account and default on ad hoc reports.

Default Settings

Optimization Defaults

SpringServe supply tag optimization reprioritizes the waterfall depending on the Optimization parameters - the metric and lookback minutes. SpringServe default optimization parameters are request fill and 60 minute lookback window. Based on these parameters, a demand tag will be prioritized according to its fill rate over the last 60 minutes.

There is not a one size fits all set of parameters for optimization. We have added the ability to set custom optimization parameters on the account level. If you would like to set custom Optimization defaults, toggle to Custom and set your desired metrics.

Note that any changes made to Optimization Defaults will apply to newly created supply tags and connected supply; no changes will be made to existing supply tags. If you would like to make a bulk update to existing tags, you can use bulk actions on the Supply Tags tab in the UI or use the API.


If you have Event Pixels that you want to fire on all your demand, add them in the Pixels section.

Variable Macros

Variable macros allow you to define macros that will be replaced universally in your account. 

Supply Defaults

You can set your desired IVT Filtering and Detection settings for new supply tags and connected supply. If your account is enabled for Programmatic Connect and/or SpotX Connect, you can decide if new supply will be enabled for these demand sources by default. Defaults for additional supply tag settings can be set as well, including Environment, RPM Floor margin default, and Waterfall Management. If your default Environment is CTV, you can also set your pod defaults.

Demand Defaults

Demand Defaults show options for IVT filtering and detection. These settings will apply to any new demand tag that is created going forward.

Options for Default Tiers apply to new demand partners. The Default Tier can be set for managed and DC demand partners as well as SpotX Connect; select from First Look (1L) and tiers 1 through 10. 

Guard Rails

Guard rails apply to new objects in your account, allowing you to be cautious when creating new demand objects so they don't result in an unexpected overspend. 

Set the status of new and duplicated Demand tags in the New Object Status panel. You can also add budgets that will be included when a new demand tag or campaign is created.


Set your preferences to allow or block any requests from unknown domains, apps, IP addresses, device IDs, and countries. You can also apply global blacklists.

This targeting will apply to all supply tag requests in your account. These blocked requests will be included in the Blocked (Targeting) column in reporting.