Select desired metrics for your reports in the Metrics section of the reporting UI.
Supply Reports
Supply reports are run by default if no demand dimensions or filters are selected. Supply reports include Ad Pod metrics.
| Category | Metric | Definition | Calculation | Supply Index View | Troubleshooting Notes |
|---|---|---|---|---|---|
| Numbers | Total Calls | All requests to supply tag - every time that SpringServe is pinged | |||
| Numbers | Billable Reqs | Unmonetized requests not blocked by supply tag targeting | Total Calls - Blocked (Targeting) - Impressions | ||
| Numbers | Requests | Requests which pass supply targeting and were not blocked by Pre-Bid IVT filtering | Total Calls - Blocked (Targeting) - Blocked (Pre-Bid IVT) | Lite | |
| Numbers | Blocked (Total) | All unusable requests blocked by supply targeting and Pre-Bid IVT filtering | Blocked (Targeting) + Blocked (Pre-Bid IVT) | Lots of blocked requests mean that your supply partner is sending inventory that does not pass supply tag targeting. Confirm that they have targeting applied on their side. | |
| Numbers | Blocked (Targeting) | Unusable requests blocked by supply tag, partner, and account level targeting | |||
| Numbers | Opps | VPAID: Number of times the supply tag VPAID unit is initialized VAST only: Number of times the supply tag returns a non-empty vast response | Lite | Low Opportunity numbers are indicative of being low on the waterfall of your Supply Partner. | |
| Numbers | Missed Opps | Number of times the request passes supply tag targeting but does not pass targeting on any of demand tags on the waterfall | Full | If a tag has a lot of Missed Opportunities, align more demand that meets supply tag targeting or add supply tag targeting to align better with existing demand. In the second case, make sure to share your targeting with your supply partner | |
| Numbers | Imps | Number of times an ad is served | Lite | ||
| Numbers | Player Loads | Number of times that a player loads | Player load events are recorded based on the firing of the player tracking pixel. | ||
| Numbers | Pod Avail Time | Sum of seconds available in an ad pod. Determined by the UI settings or the POD_MAX_DUR macro | |||
| Numbers | Pod Opp Time | Sum of opportunities in seconds | |||
| Numbers | pod time fill | Sum of impressions in seconds | |||
| Numbers | Pod Opt Outs | ||||
| Calculations | Usable % | Percentage of requests that pass supply targeting criteria and are not blocked by Pre-Bid IVT filtering | Requests / Total Calls | ||
| Calculations | Blocked % (Total) | Percentage of requests blocked by IVT and supply targeting | Blocked (Total) / Total Calls | If a tag has a high blocked %, it is returning an empty VAST response to your supply partner and they may view your tag as a poor performer. Share your supply tag targeting with your supply partners to reduce this % | |
| Calculations | Blocked % (Targeting) | Percentage of requests blocked by supply targeting | Blocked (Targeting) / Total Calls | ||
| Calculations | Opp % | Percentage of requests that result in an opportunity | Opportunities / Requests | Full | If a tag has a low opportunity %, it is likely low on the waterfall of your supply partner. Ask what you can do to get higher on the waterfall; this may entail going on a white list or having request caps implemented on your tag to prove that your tag can fill if given more opportunities. |
| Calculations | Opp Fill % | Percentage of opportunities that result in an impression | Impressions / Opportunities | Lite | This metric is useful to show your supply partners when arguing for a higher spot on the waterfall. |
| Calculations | Request Fill % | Percentage of requests that result in an impression | Impressions / Requests | Lite | |
| Calculations | Player Fill % | Percentage of requests which result in a player load | Player Loads / Requests | ||
| Calculations | Pod Opp Time % | sum(AP_SLOTS_OPPORTUNITY_SECONDS)/sum(AP_SLOTS_SECONDS_AVAILABLE) | |||
| Calculations | pod time fill % | sum(AP_SLOTS_SECONDS_FILLED)/sum(AP_SLOTS_SECONDS_AVAILABLE) | |||
| Calculations | Pod Opp Fill Time % | sum(AP_SLOTS_SECONDS_FILLED)/sum(AP_SLOTS_OPPORTUNITY_SECONDS) | |||
| IVT Metrics | Blocked (Pre-Bid Protected) | Unusable requests blocked by Protected. This data is delayed by 2 hours, which can lead to initial zeros in this column. Total calls, Billable requests, and Blocked (Total) will be updated as the Protected data becomes available. | |||
| IVT Metrics | Blocked (Pre-Bid WhiteOps) | Unusable requests blocked by WhiteOps. This data is delayed by 72 hours and this can lead to initial zeros in this column. Total calls, Billable requests, and Blocked (Total) will be updated as the WhiteOps data becomes available. | |||
| IVT Metrics | Blocked (Pre-Bid SpringServe) | Unusable requests blocked because they were deemed to be IVT using SpringServe's proprietary algorithm | |||
| IVT Metrics | Blocked % (Pre-Bid Protected) | Percentage of requests blocked by Protected pre-bid IVT filtering | Blocked (Pre-bid Protected) / Total Calls | ||
| IVT Metrics | Blocked % (Pre-Bid WhiteOps) | Percentage of requests blocked by WhiteOps pre-bid IVT filtering | Blocked (Pre-bid WhiteOps) / Total Calls | ||
| IVT Metrics | Blocked % (Pre-Bid SpringServe) | Percentage of requests blocked by SpringServe Pre-Bid IVT filtering | Blocked (Pre-bid SpringServe) / Total Calls | ||
| IVT Metrics | Moat Imps | Number of impressions analyzed by Moat | |||
| IVT Metrics | Moat Human Imps | Number of Moat impressions filled by humans | |||
| IVT Metrics | Moat Bot Imps | Number of Moat Impressions filled by bots | |||
| IVT Metrics | Moat Human % | Percentage of Moat impressions filled by humans | Moat Human Imps / Moat Imps | ||
| IVT Metrics | Moat Bot % | Percentage of Moat Impressions filled by bots | Moat Bot Imps / Moat Imps | ||
| IVT Metrics | IAS Imps | Number of impressions that were analyzed by IAS | |||
| IVT Metrics | IAS IVT Imps | Number of IAS impressions that were deemed to be IVT | |||
| IVT Metrics | IAS IVT % | Percentage of IAS impressions that were deemed to be IVT | IAS IVT Imps / IAS Imps | ||
| IVT Metrics | Forensiq Imps | Number of impressions that were analyzed by Forensiq | |||
| IVT Metrics | Forensiq IVT Imps | Number of Forensiq impressions that were deemed to be IVT | If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. | ||
| IVT Metrics | Forensiq IVT % | Percentage of Forensiq impressions that were deemed to be IVT | Forensiq IVT Imps / Forensiq Imps | A high percentage of IVT imps means you could look into the source. | |
| IVT Metrics | Protected Imps | Number of impressions that were analyzed by Protected | |||
| IVT Metrics | Protected IVT Imps | Number of Protected impressions that were deemed to be IVT | |||
| IVT Metrics | Protected IVT % | Percentage of Protected impressions that were deemed to be IVT | Protected IVT Imps / Protected Imps | ||
| Quality Metrics | Clicks | Number of times the viewer clicks on the ad | |||
| Quality Metrics | CTR | Click through % | Clicks / Impressions | ||
| Quality Metrics | 25% Completes | Number of times the ad is viewed to 25% | |||
| Quality Metrics | 50% Completes | Number of times the ad is viewed to 50% | |||
| Quality Metrics | 75% Completes | Number of times the ad is viewed to 75% | |||
| Quality Metrics | 100% Completes | Number of times the ad is viewed to 100% | |||
| Quality Metrics | Completion % | Percentage of Impressions that are viewed to 100% | 100% Completes / Impressions | ||
| Quality Metrics | Moat Viewability % | Percentage of Moat measurable impressions that were viewable for any amount of time | |||
| Quality Metrics | Moat AVoC % | Percentage of Moat measurable impressions where the ad played to completion and was both visible on-screen and audible on complete (AVOC %) | |||
| Quality Metrics | Moat GroupM Viewability % | Percentage of Moat measurable impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length | |||
| Quality Metrics | IAS MRC Viewability % | Percentage of IAS impressions that were viewable for any amount of time | |||
| Quality Metrics | IAS GroupM Viewability % | Percentage of IAS impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length | |||
| Response Metrics | Errors | Number of times that there is no demand tag fill in the waterfall | If Errors are high, reexamine your demand, because the request is going all the way down the waterfall without being filled. | ||
| Response Metrics | Error % | Percentage of usable requests that result in an Error | Errors / Requests | ||
| Response Metrics | Timeouts | Number of times the player closes after VPAID has initialized and no ad is returned | If this number is high and the VPAID Window is high, your tag is given a long time to fill but never does; reexamine your demand. If this number is high and the VPAID Window is low, talk to your Supply Partner about why you are being timed out so quickly. | ||
| Response Metrics | Timeout % | Percentage of usable requests that result in a timeout | Timeouts / Requests | ||
| Response Metrics | VPAID Window | Average number of seconds that the VPAID is open before timing out without monetizing | Full | ||
| Response Metrics | Supply Response Time | Average number of seconds before an impression is served | Full | ||
| Financials | Revenue | Revenue | Lite | ||
| Financials | Media Cost | Media Cost | Full | ||
| Financials | Third Party Fees | Third Party Fees | |||
| Financials | Total Cost | Total Cost of media and third party fees | Media Cost + Third Party Fees | ||
| Financials | Profit (Gross) | Gross Profit | Revenue - Media Cost | ||
| Financials | Profit (Net) | Net Profit | Revenue - Total Cost | Full | |
| Financials | Margin (Gross) | Gross Margin | Gross Profit / Revenue | ||
| Financials | Margin (Net) | Net Margin | Net Profit / Revenue | full | |
| Financials | RPM | Revenue per thousand impressions | Revenue / 1,000 | ||
| Financials | CPM | Cost per thousand impressions | Cost /1,000 | ||
| Financials | PPM (Gross) | Gross Profit per thousand impressions | Profit / 1,000 | ||
| Financials | PPM (Net) | Net Profit per thousand impressions | Net Profit / 1,000 |
Demand Reports
These metrics are shown when including Demand dimensions or filters, on the Demand Tag page, and the Waterfall tab of a Supply Tag.
Category | Metric | Definition | Calculation | Demand Tag View | Waterfall Page View | Troubleshooting Notes |
|---|---|---|---|---|---|---|
| Numbers | Ad Reqs | Number of times a demand tag receives a request | Lite | Lite | ||
| Numbers | Ads | Number of times a demand tag returns a non-empty VAST response | An impression cannot be served when there is no Ad returned. When the number of Ads is low, your demand partner is returning empty VAST responses. This usually happens when there is a misalignment in targeting or required macros are not being passed. Any demand tag macros must be implemented on the Supply Tag in order to be passed. | |||
| Numbers | Opps | Number of times the demand tag VPAID is initialized | Full | Full | ||
| Numbers | Imps | Number of times the ad request results in an impression | Lite | Lite | ||
| Calculations | Ad % | Percentage of ad requests that result in an ad | Ads / Ad Requests | Full | When the Ad % is low, check with your demand partner to find out what is required to get a non-empty VAST response from their tag. This could be due to targeting misalignment or missing macros. | |
| Calculations | Opp % | Percentage of ad requests that result in an opportunity | Opportunities / Ad Requests | Full | Full | |
| Calculations | Req Fill % | Percentage of ad requests that result in impressions | Impressions / Ad Requests | Lite | Lite | |
| Calculations | Opp Fill % | Percentage of demand tag opportunities that result in an impression. | Impressions / Opportunities | Full | ||
| IVT Metrics | Moat Imps | Number of impressions analyzed by Moat | ||||
| IVT Metrics | Moat Human Imps | Number of Moat impressions filled by humans | ||||
| IVT Metrics | Moat Bot Imps | Number of Moat impressions filled by bots | ||||
| IVT Metrics | Moat Human % | Percentage of Moat impressions filled by humans | Moat Human Imps / Moat Imps | |||
| IVT Metrics | Moat Bot % | Percentage of Moat impressions filled by bots | Moat Bot Imps / Moat Imps | |||
| IVT Metrics | Forensiq Imps | Number of impressions that were analyzed by Forensiq | ||||
| IVT Metrics | Forensiq IVT Imps | Number of Forensiq impressions that were deemed to be IVT | If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. | |||
| IVT Metrics | Forensiq IVT % | Percentage of Forensiq impressions that were deemed to be IVT | Forensiq IVT Imps / Forensiq Imps | A high percentage of IVT imps means you could look into the source. | ||
| IVT Metrics | IAS Imps | Number of impressions that were analyzed by IAS | ||||
| IVT Metrics | IAS IVT Imps | Number of IAS impressions that were deemed to be IVT | ||||
| IVT Metrics | IAS IVT % | Percentage of IAS impressions that were deemed to be IVT | IAS IVT Imps / IAS Imps | |||
| IVT Metrics | Protected Imps | Number of impressions that were analyzed by Protected | ||||
| IVT Metrics | Protected IVT Imps | Number of Protected impressions that were deemed to be IVT | ||||
| IVT Metrics | Protected IVT % | Percentage of Protected impressions that were deemed to be IVT | Protected IVT Imps / Protected Imps | |||
| Quality Metrics | Clicks | Number of times the viewer clicks on the ad | ||||
| Quality Metrics | CTR | Click through % | Clicks / Impressions | Full | ||
| Quality Metrics | 25% Completes | Number of times the ad is viewed to 25% | ||||
| Quality Metrics | 50% Completes | Number of times the ad is viewed to 50% | ||||
| Quality Metrics | 75% Completes | Number of times the ad is viewed to 75% | ||||
| Quality Metrics | 100% Completes | Number of times the ad is viewed to 100% | ||||
| Quality Metrics | Completion % | Percentage of Impressions that are viewed to 100% | 100% Completes / Impressions | |||
| Quality Metrics | Moat Viewability % | Percentage of Moat impressions that were viewable for any amount of time | ||||
| Quality Metrics | Moat AVoC % | Percentage of Moat impressions where the ad played to completion and was both visible on-screen and audible on complete (AVOC %) | ||||
| Quality Metrics | Moat GroupM Viewability % | Percentage of Moat measurable impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length | ||||
| Quality Metrics | IAS MRC Viewability % | Percentage of IAS impressions that were viewable for any amount of time | ||||
| Quality Metrics | IAS GroupM Viewability % | Percentage of IAS impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length | ||||
| Response Metrics | Errors | Number of times the demand tag errors - typically the demand tag does not have demand | Run a VAST Error Code report to see what kinds of Errors are occurring. Talk to your demand partners if Errors are high. | |||
| Response Metrics | Errors % | Percentage of requests that lead to an error | Errors / Ad Requests | |||
| Response Metrics | Timeouts | Number of times the demand tag is timed out by the VPAID | Lite | The demand tag is taking longer than 20 seconds to respond. | ||
| Response Metrics | Timeout % | Percentage of Ad Requests that result in a Timeout | Timeouts / Ad Requests | |||
| Response Metrics | Demand Response Time | Average number of seconds that a Demand tag takes to respond with an ad | Full | |||
| Financials | Revenue | Revenue | Lite | Full | ||
| Financials | Media Cost | Media Cost | Full | Full | ||
| Financials | Third Party Fees | Third Party Fees | ||||
| Financials | Total Cost | Total Cost of Media and Third Party Fees | Media Cost + Third Party Fees | |||
| Financials | Profit (Gross) | Gross Profit | Revenue - Media Cost | |||
| Financials | Profit (Net) | Net Profit | Revenue - Total Cost | Full | Full | |
| Financials | Margin (Gross) | Gross Margin | Gross Profit / Revenue | |||
| Financials | Margin (Net) | Net Margin | Net Profit / Revenue | Full | Full | |
| Financials | RPM | Revenue per thousand impressions | Revenue / 1,000 | Full | ||
| Financials | CPM | Cost per thousand impressions | Cost / 1,000 | Full | ||
| Financials | PPM (Gross) | Gross Profit per thousand impressions | Gross Profit / 1,000 | |||
| Financials | PPM (Net) | Net Profit per thousand impressions | Net Profit / 1,000 | Full | ||
| Financials | Score | Net Revenue per 1,000,000 requests. | 1,000,000 * Profit / Ad Requests | Lite | Lite |
Bidder Reports
Bidder reports will be run when Bidder Accounts is selected as a filter or dimension or when filtering by Open RTB demand class or Deal ID.
| Category | Metric | Description | Calculation | Troubleshooting Notes |
|---|---|---|---|---|
| Numbers | Bid Requests | Number of requests for a bid to a bidder within Programmatic Connect | ||
| Numbers | Bids | Number of responses from a bidder which contain a bid | ||
| Numbers | Wins | Number of times the bidder's response is choesn | ||
| Numbers | Imps | Number of times an ad is served | ||
| Calculations | Bid % | Percentage of bid requests that result in a bid | Bids / Bid Requests | |
| Calculations | Bid fill % | Percentage of bids that result in an impression | Imps / Bids | |
| Calculations | Sell Through % | Percentage of bid requests that result in an impression | Imps / Bid Requests | |
| Calculations | Win % | Percentage of bid reuqests that result in a win | Wins / Bid Requests | |
| Calculations | Win Fill % | Percentage of wins that result in an impression | Imps / Wins | |
| IVT Metrics | Moat Imps | Number of impressions analyzed by Moat | ||
| IVT Metrics | Moat Human Imps | Number of Moat impressions filled by humans | ||
| IVT Metrics | Moat Bot Imps | Number of Moat impressions filled by bots | ||
| IVT Metrics | Moat Human % | Percentage of Moat impressions filled by humans | Moat Human Imps / Moat Imps | |
| IVT Metrics | Moat Bot % | Percentage of Moat impressions filled by bots | Moat Bot Imps / Moat Imps | |
| IVT Metrics | Forensiq Imps | Number of impressions that were analyzed by Forensiq | ||
| IVT Metrics | Forensiq IVT Imps | Number of Forensiq impressions that were deemed to be IVT | If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. | |
| IVT Metrics | Forensiq IVT % | Percentage of Forensiq impressions that were deemed to be IVT | Forensiq IVT Imps / Forensiq Imps | A high percentage of IVT imps means you could look into the source. |
| IVT Metrics | IAS Imps | Number of impressions that were analyzed by IAS | ||
| IVT Metrics | IAS IVT Imps | Number of IAS impressions that were deemed to be IVT | ||
| IVT Metrics | IAS IVT % | Percentage of IAS impressions that were deemed to be IVT | IAS IVT Imps / IAS Imps | |
| IVT Metrics | Protected Imps | Number of impressions that were analyzed by Protected | ||
| IVT Metrics | Protected IVT Imps | Number of Protected impressions that were deemed to be IVT | ||
| IVT Metrics | Protected IVT % | Percentage of Protected impressions that were deemed to be IVT | Protected IVT Imps / Protected Imps | |
| Quality Metrics | Clicks | Number of times the viewer clicks on the ad | ||
| Quality Metrics | CTR | Click through % | Clicks / Impressions | |
| Quality Metrics | 25% Completes | Number of times the ad is viewed to 25% | ||
| Quality Metrics | 50% Completes | Number of times the ad is viewed to 50% | ||
| Quality Metrics | 75% Completes | Number of times the ad is viewed to 75% | ||
| Quality Metrics | 100% Completes | Number of times the ad is viewed to 100% | ||
| Quality Metrics | Completion % | Percentage of Impressions that are viewed to 100% | 100% Completes / Impressions | |
| Quality Metrics | Moat Viewability % | Percentage of Moat impressions that were viewable for any amount of time | ||
| Quality Metrics | Moat AVoC % | Percentage of Moat impressions where the ad played to completion and was both visible on-screen and audible on complete (AVOC %) | ||
| Quality Metrics | Moat GroupM Viewability % | Percentage of Moat measurable impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length | ||
| Quality Metrics | IAS MRC Viewability % | Percentage of IAS impressions that were viewable for any amount of time | ||
| Quality Metrics | IAS GroupM Viewability % | Percentage of IAS impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length | ||
| Response Metrics | Bidder Errors | Number of times the bid request does not result in an impression | ||
| Response Metrics | Demand Response Time | Average number of seconds that a Demand tag takes to respond with an ad | ||
| Financials | Revenue | Revenue | ||
| Financials | Media Cost | Media Cost | ||
| Financials | Third Party Fees | Third Party Fees | ||
| Financials | Total Cost | Total Cost of Media and Third Party Fees | Media Cost + Third Party Fees | |
| Financials | Profit (Gross) | Gross Profit | Revenue - Media Cost | |
| Financials | Profit (Net) | Net Profit | Revenue - Total Cost | |
| Financials | Margin (Gross) | Gross Margin | Gross Profit / Revenue | |
| Financials | Margin (Net) | Net Margin | Net Profit / Revenue | |
| Financials | RPM | Revenue per thousand impressions | Revenue / 1,000 | |
| Financials | CPM | Cost per thousand impressions | Cost / 1,000 | |
| Financials | PPM (Gross) | Gross Profit per thousand impressions | Gross Profit / 1,000 | |
| Financials | PPM (Net) | Net Profit per thousand impressions | Net Profit / 1,000 |