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Important Notes on Data Processing

  • When data is pushed from Liveramp - it can take upwards of 3 days before the data makes it to Springserve’s servers

  • Once data makes it to Springserve’s servers it is processed at 8pm UTC daily

    • The term “processed” applies to updating any segment, or pushing a new segment

  • A minimum lag time of 4 hours should be expected between processing data on Springserve’s servers and when clients should expect to see the data in their account

  • In summary, clients should expect data to take 1-4 days before it shows up in their account

Sharing 1st party segments:

  1. Follow instructions described by Liveramp here: https://docs.liveramp.com/connect/en/distribute-custom-segments-to-data-buyers.html

  2. Be sure to use the ‘Onboarding’ tile for 1PD, not the ‘Marketplace’ tile

  3. Let your TAM know the first time you plan to send 1P data over so that a one time mapping of data to the account can be kicked off.

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Sharing 3rd party segments:

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