Fields
Index | Field Name | Field Data Type | Field Description | |||
---|---|---|---|---|---|---|
1 | ymdh | timestamp | Timestamp of the event, in UTC, in ISO format. The character "T" serves as the separator between Date and Time parts. Format: YYYY-MM-DDTHH:MM:SS | |||
2 | account_id | int | SpringServe account ID | |||
3 | supply_tag_id | int | SpringServe supply tag ID | |||
4 | demand_tag_id | int | SpringServe demand tag ID | |||
5 | campaign_id | int | SpringServe campaign ID | |||
6 | line_item_id | int | Currently not used | |||
7 | creative_id | int | Currently not used | |||
8 | auction_id | String (UUID) | Unique ID identifying an auction; different events can be tied together through their auction ID | |||
9 | user_id | String (UUID) | User's SpringServe cookie ID | |||
10 | user_ip | String | IP address of the user | |||
11 | user_agent | String | Full user-agent string of the user | |||
12 | transaction_type | int | SpringServe transaction type for this event
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13 | country | String (max length 2) | Country code (e.g. "US", "GB", "DE") | |||
14 | full_page_url | String | Full-page url that is declared on the incoming ad request. | |||
15 | declared_domain | String (max length128) | Declared domain on the incoming ad request. | |||
16 | detected_domain | String (max length 128) | Domain detected by our VPAID that the player is on. | |||
17 | declared_player_size | String (max length 7) | Declared player size. Sizes are based on width and are defined by the following boundaries:
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18 | detected_player_size | String (max length 7) | Player size detected by our VPAID. Same boundaries as declared_player_size | |||
19 | key_values | JSON | Key:Values associated with the event. This field is a JSON object with String keys and String values, e.g.
| |||
20 | usable_requests | int | Incoming ad request to a supply tag that has passed global blacklist, supply tag targeting, and pre-bid IVT filtering (if applicable) | |||
21 | blocked_requests | int | Event is a request blocked by account or supply tag targeting | |||
22 | PLACEHOLDER | NULL | Placeholder - column will always be NULL | |||
23 | flash_opportunities | int | Our flash VPAID is loaded + initialized by the player (or parent VPAID) | |||
24 | js_opportunities | int | Our JS VPAID is loaded + initialized by the player (or parent VPAID) | |||
25 | flash_impressions | int | Impression served (flash VPAID) | |||
26 | js_impressions | int | Impression served (JS VPAID) | |||
27 | flash_errors | int | Error our flash VPAID fires before closing. Common causes include:
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28 | js_errors | int | Error our JS VPAID fires before closing. Common causes include:
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29 | clicks | int | Video ad is clicked on by user | |||
30 | cost | numeric(16,10) | Media cost the SpringServe account pays the supply partner (for this event) | |||
31 | revenue | numeric(16,10) | Revenue the SpringServe account is paid by the demand partner (for this event) | |||
32 | third_party_fees | numeric(16,10) | Any third party fees for the demand partner (for this event) | |||
33 | vpaid_time_on_page | bigint | Measures how long our VPAID was on the page before being timed out by the player. Note: this is only recorded for the supply_timeouts event. Some players may erase our IFRAME from the page before timing us out, in which case a supply timeout cannot be recorded. | |||
34 | player_starts | int | Event is fired when the video player on the page starts up (via a SpringServe pixel placed in the HTML player code that is fired when the player is initialized) | |||
35 | first_quartile | int | Video ad has played through 1/4 of its duration. | |||
36 | second_quartile | int | Video ad has played through 1/2 of its duration. | |||
37 | third_quartile | int | Video ad has played through 3/4 of its duration. | |||
38 | fourth_quartile | int | Video ad has played through its entire duration. | |||
39 | missed_opportunities | int | A usable request that we cannot attempt to fill, due to all demand in the waterfall failing targeting | |||
40 | supply_timeouts | int | Player or parent VPAID times out our VPAID | |||
41 | supply_response_time | bigint | The amount of time it took for our VPAID to fill an impression on the supply tag | |||
42 | ad_requests | int | (Demand-side event) Fired any time our VPAID requests a demand tag's VAST endpoint URL | |||
43 | has_ads | int | (Demand-side event) VAST endpoint URL responds with a non-empty VAST response | |||
44 | opportunities | int | (Demand-side event) Indicates the VPAID received a non-empty VAST response / media file back from VAST endpoint URL, and initiated it | |||
45 | errors | int | (Demand-side event) Indicates an error occurred with the demand tag. Most common case is due to the demand not filling or our VPAID timing out the demand tag | |||
46 | opportunity_response_time | bigint | (Demand-side metric) Amount of time it takes for the demand tag to fill an impression. This is the time between an ad_request event and an impression event. | |||
47 | opportunity_timeouts | int | (Demand-side event) When our VPAID times out a demand tag for taking too long to find an ad | |||
48 | device_id_hashed | String (max 40) | User device identifier for Mobile and Connected TV's, stored hashed for privacy compliance | |||
49 | pc_user_id | String (max 128) | ||||
50 | bidder_requests | int | Count of bid requests made to a PC bidder(s) | |||
51 | dma_id | int | ||||
52 | postal_code | String (max 16) | ||||
53 | state | String (max 7) | ||||
54 | City | String (max 64) | ||||
55 | starts | int | Video ad started | |||
56 | app_name | String (Max 256) | App name as it is sent from the supply request | |||
57 | app_bundle | String (Max 256) | App bundle as it is sent in the supply request | |||
58 | node | String (Max 64) | ||||
59 | bids | int | Count of bids returned by a PC bidder(s) | |||
60 | bidder_wins | int | Count of winning bids returned by a PC bidder(s) | |||
61 | ap_slots_count | int | Count of ad slots available in an ad pod. Determined by the UI settings or the POD_AD_SLOTS macro | |||
62 | ap_slots_opportunity | int | Count of available ads in the VAST request | |||
63 | ap_slots_seconds_available | int | (Pod Avail Time) Sum of seconds available in an ad pod. Determined by the UI settings or the POD_MAX_DUR macro | |||
64 | ap_slots_opportunity_seconds | int | (Pod Opp Time) Sum of opportunities in seconds | |||
65 | ap_slots_seconds_filled | int | (Pod Fill Time) Sum of impressions in seconds served | |||
66 | ad_seconds | int | Sum of seconds of ads that returned a non-empty VAST in demand tags | |||
67 | supply_router_id | int | SpringServe router ID | |||
68 | event_type | String (Max 128) | List of Event Types can be found here. | |||
69 | fallback_parent_supply_tag_id | int | Supply tag ID that did not fill, resulting in a request to its fallback tag in a router | |||
70 | router_usable_requests | int | Sum of incoming ad request to a router that have passed global blacklist, supply partner and router targeting, and pre-bid IVT filtering (if applicable) | |||
71 | router_missed_opportunities | int | Sum of router requests for which no supply tag was eligible to be requested | |||
72 | routed_missed_requests | int | Sum of supply tag requests that were missed in a router due to supply tag targeting | |||
73 | ap_ad_seconds | int | Sum of seconds of ads that were requested in a supply tag | |||
74 | ap_demand_opportunity_seconds | int | The Sum of seconds that the Demand tag had an opportunity | |||
75 | coppa | boolean | Whether supply is COPPA compliant (1) or not (0). Determined by the presence of the corresponding parameter in the ad request. | |||
76 | vast_error_code | int | Error Codes used to debug problems with ad serving. For more information, please refer to this link. | |||
77 | duplicate_impressions | int | Impressions that are duplicate (ie. same impression beacon fired more than once) | |||
78 | us_privacy | boolean | Whether Supply is CCPA compliant (1) or not (0). Determined by the presence of the corresponding parameter in the ad request. | |||
79 | gdpr | boolean | Whether Supply is GDPR enabled (1) or not (0). Determined by the presence of the corresponding parameter in the ad request. | |||
80 | bid_price_actual | numeric(16,10) | Non-price reduced bid value as returned in the bid response from a demand partner | |||
81 | bid_price_reduced | numeric(16,10) | Price reduced bid value | |||
82 | vast_responses | int | The number of non-empty Vast response from the demand partner | |||
83 | device_id | string (max 40) | The user specific Device Identifier, ex: AAID, RIDA, IFA | |||
84 | user_ip_hashed | string (max 40) | Hashed IP address | |||
85 | hashed_creative_id | string (max 40) | ID generated based on media asset urls present in the vast | |||
86 | slot_number | int | ||||
87 | slot_order | String (Max 16) | ||||
88 | ss_region | String (Max 16) | ||||
89 | spotx_campaign_id | String (Max 30) | SpotX Campaign ID | |||
90 | spotx_channel_id | int | SpotX Channel ID | |||
91 | sshb_bid_requests | int | Number of requests for a bid to a SS HB Demand Tag | |||
9290 | sshb_bids | int | Number of bids from a SS HB Demand Tag | |||
9391 | sshb_errors | int | Number of errors from a SS HB Demand Tag | |||
9492 | sshb_wins | int | Number of times an SS HB Demand Tag's response is chosen | |||
9593 | adomain | String (Max 128) | Advertiser Domain associated with the demand | |||
96 | spotx_marketplace | boolean | 9794 | buyer_id | String (Max 50) | |
9895 | selling_supply_tag_id | int | ||||
9996 | buying_demand_tag_id | int | ||||
10097 | deal_ids | array | Identifier used in deal between publisher and buyer | |||
10198 | channel_id | int | Specific to Clearline; and is incoming channel_id | |||
10299 | publisher_id | String (Max 38) | RTB publisher ID field | |||
103100 | publisher_name | String (Max 64) | RTB publisher Name field | |||
104101 | app_id | int | ||||
105102 | content_id | int | An ID specific to a publisher's content | |||
106103 | content_episode | String (Max 64) | The Episode of the content | |||
107104 | content_title | String (Max 64) | The Title of the content | |||
108105 | content_series | String (Max 64) | The Series of the content | |||
109106 | content_season | String (Max 64) | The Season of the content | |||
110107 | content_genre_list | array | List of applicable genres for the content | |||
111108 | content_rating_list | array | List of applicable ratings for the content | |||
112109 | channel_name | String (Max 64) | Name of the channel | |||
113110 | language | String (Max 64) | Language of the content | |||
114111 | network | String (Max 64) | Network of the Content | |||
115112 | production_quality | int | Production Quality of the content | |||
116113 | livestream | boolean | Indicates whether the content is a livestream or not | |||
117114 | total_response_size | int | ||||
118115 | iris_id | String (Max 200) | Iris.TV ID used for API call | |||
119116 | iris_context | array | Iris.TV Context ID's for targeting | |||
120117 | brand_name | String (Max 64) | Connected TV brands | |||
121118 | content_producer_name | String (Max 64) | The producer of the content | |||
122119 | content_custom1_param | String (Max 64) | Custom parameter for content macros that may not be covered in the other content macros | |||
123120 | content_custom2_param | String (Max 64) | Custom parameter for content macros that may not be covered in the other content macros | |||
124121 | content_custom3_param | String (Max 64) | Custom parameter for content macros that may not be covered in the other content macros | |||
125122 | device_type_id | int | The Device type identifer for CTV, Set-top-box, desktop, Mobile | |||
126123 | app_id_string | String (Max 64) | Specific to Clearline and is the app_id | |||
127124 | publisher_id_string | String (Max 64) | Specific to Clearline and is the publisher_id | |||
128125 | dnt | boolean | Do Not Track enabled (1) or not (0). Determined by the presence of the corresponding parameter in the ad request. | |||
129126 | lmt | boolean | Limit Ad tracking enabled (1) or not (0). Determined by the presence of the corresponding parameter in the ad request. | |||
130127 | liveramp_eids | boolean | The Liveramp Envelope ID, Only populated when it is passed through in supply request | |||
131128 | inventory_source | String (Max 64) | Source of the supply | |||
132129 | throttled_requests | int | This represents bid requests to BidLink that were rejected with a 429 due to QPS limitations. | |||
133130 | detected_adomain | String(Max 128) | Advertiser Domain as detected by BingeWatcher for a hashed_creative_id | |||
134131 | device_id_syn | Boolean | boolean that defines whether the DEVICE_ID value stored in the DB is a generates synthetic device ID | |||
135132 | pod_id | int | For a podded tag, this is the id of the pod in the call chain. If not, this defaults to zero | |||
136133 | schain_present | boolean | Indicative of the presence of an schain being passed in the incoming supply request. This is set to 1 if yes, else 0 | |||
137134 | gdpr_consent_present | boolean | If an incoming request has a value for gdpr_consent that is a string and not NULL, 0, or 1 then we set gdpr_consent_present to 1 | |||
138135 | bidder_account_id | int | Bidder Account ID | |||
139136 | bid_floor | numeric(17, 10) | ||||
140137 | foreign_deal_id | String (Max 128) | Deal ID as present on Magnite Streaming | |||
141138 | adomain_targeting_on | int | Specifies the adomain used for targeting (declared, detected, or overridden) |
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