Important Notes on Data Processing
When data is pushed from Liveramp - it can take upwards of 3 days before the data makes it to Springserve’s servers
Once data makes it to Springserve’s servers it is processed at 8pm UTC daily
The term “processed” applies to updating any segment, or pushing a new segment
A minimum lag time of 4 hours should be expected between processing data on Springserve’s servers and when clients should expect to see the data in their account
In summary, clients should expect data to take 1-4 days before it shows up in their account
Sharing 1st party segments:
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