ClearLine Reporting Glossary
Select desired metrics for your reports in the Metrics section of the reporting UI.
Category | Metric | Definition | Calculation | Troubleshooting Notes |
|---|---|---|---|---|
| Numbers | Bids | Number of times a bid response is returned | ||
| Numbers | Wins | Number of times a bid wins the ClearLine auction | ||
| Numbers | Imps | Number of times the ad request results in an impression | ||
| Numbers | Duplicate Imps | Same impression pixel fires more than once for the same auction | ||
| Numbers | Starts | Number of times the player starts an ad | ||
| Calculations | Use % | Percentage of bids that result in a win | Wins / Bids | |
| Cacluations | Efficiency % | Percentage of bids that result in impressions | Impressions / Bids | |
| Calculations | Win Fill % | Percentage of wins that result in an impression | Imps / Wins | |
| IVT Metrics | Moat Imps | Number of impressions analyzed by Moat | ||
| IVT Metrics | Moat Human Imps | Number of Moat impressions filled by humans | ||
| IVT Metrics | Moat Bot Imps | Number of Moat impressions filled by bots | ||
| IVT Metrics | Moat Human % | Percentage of Moat impressions filled by humans | Moat Human Imps / Moat Imps | |
| IVT Metrics | Moat Bot % | Percentage of Moat impressions filled by bots | Moat Bot Imps / Moat Imps | |
| IVT Metrics | Forensiq Imps | Number of impressions that were analyzed by Forensiq | ||
| IVT Metrics | Forensiq IVT Imps | Number of Forensiq impressions that were deemed to be IVT | If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. | |
| IVT Metrics | Forensiq IVT % | Percentage of Forensiq impressions that were deemed to be IVT | Forensiq IVT Imps / Forensiq Imps | A high percentage of IVT imps means you could look into the source. |
| IVT Metrics | IAS Imps | Number of impressions that were analyzed by IAS | ||
| IVT Metrics | IAS IVT Imps | Number of IAS impressions that were deemed to be IVT | ||
| IVT Metrics | IAS IVT % | Percentage of IAS impressions that were deemed to be IVT | IAS IVT Imps / IAS Imps | |
| IVT Metrics | Protected Imps | Number of impressions that were analyzed by Protected | ||
| IVT Metrics | Protected IVT Imps | Number of Protected impressions that were deemed to be IVT | ||
| IVT Metrics | Protected IVT % | Percentage of Protected impressions that were deemed to be IVT | Protected IVT Imps / Protected Imps | |
| Quality Metrics | Clicks | Number of times the viewer clicks on the ad | ||
| Quality Metrics | CTR | Click through % | Clicks / Impressions | |
| Quality Metrics | 25% Completes | Number of times the ad is viewed to 25% | ||
| Quality Metrics | 50% Completes | Number of times the ad is viewed to 50% | ||
| Quality Metrics | 75% Completes | Number of times the ad is viewed to 75% | ||
| Quality Metrics | 100% Completes | Number of times the ad is viewed to 100% | ||
| Quality Metrics | Completion % | Percentage of Impressions that are viewed to 100% | 100% Completes / Impressions | |
| Financials | Revenue | Only applicable when Revenue field is used on Demand Tags | Revenue CPM * Impressions | |
| Financials | Media Cost | Dollars spent on Media. This is the amount paid out to the Publishers. | CPM * Impressions | |
| Financials | Platform Fees | The calculated ClearLine platform fees according to the contractual agreement. This includes any ad serving fees or clearing fees. | Sum of below: Clearing fees = % of Media Spend | |
| Financials | IVT Fees | IVT vendor fees when the 'IVT Options' on the Demand Tag settings page are utilized. The fee values are based on the contractual agreement. | CPM * Impressions | |
| Financials | Non-Billable Fees | Aggregated 'Fees' as entered on Settings page of Demand Partner, Campaign. These fees are applied when using the Gross Cost budget type. | ||
| Financials | Partner Seg Cost | Cost of partner segments | Impressions * Partner segment CPM | Partner segment CPM is displayed on the Partner Segments tab of the Targeting page |
| Financials | Billable Cost | Calculation of total amount billed to ClearLine customer | Media Cost + Platform Fees + IVT Fees + Partner Seg Cost | |
| Financials | Total Cost | Total Cost of Media and Third Party Fees | Billable Cost + Non-Billable Fees | |
| Financials | Profit (Gross) | Gross Profit (only applicable when Revenue field is used on Demand Tags) | Revenue - Media Cost | |
| Financials | Profit (Net) | Net Profit (only applicable when Revenue field is used on Demand Tags) | Revenue - Total Cost | |
| Financials | Margin (Gross) | Gross Margin (only applicable when Revenue field is used on Demand Tags) | Gross Profit / Revenue | |
| Financials | Margin (Net) | Net Margin (only applicable when Revenue field is used on Demand Tags) | Net Profit / Revenue | |
| Financials | RPM | Revenue per thousand impressions (only applicable when Revenue field is used on Demand Tags) | Revenue / (1,000 Impressions) | |
| Financials | RPMR | Revenue per thousand requests (only applicable when Revenue field is used on Demand Tags) | Revenue / (1,000 Requests) | |
| Financials | CPM | Cost per thousand impressions | Media Cost / (1,000 impressions) | |
| Financials | PPM (Gross) | Gross Profit per thousand impressions | Gross Profit / (1,000 impressions( | |
| Financials | PPM (Net) | Net Profit per thousand impressions | Net Profit / (1,000 impressions) |