Select desired metrics for your reports in the Metrics section of the reporting UI.

Category	Metric	Definition	Calculation	Troubleshooting Notes
Numbers	Bids	Number of times a bid response is returned
Numbers	Wins	Number of times a bid wins the ClearLine auction
Numbers	Imps	Number of times the ad request results in an impression
Numbers	Duplicate Imps	Same impression pixel fires more than once for the same auction
Numbers	Starts	Number of times the player starts an ad
Calculations	Use %	Percentage of bids that result in a win	Wins / Bids
Cacluations	Efficiency %	Percentage of bids that result in impressions	Impressions / Bids
Calculations	Win Fill %	Percentage of wins that result in an impression	Imps / Wins
IVT Metrics	Moat Imps	Number of impressions analyzed by Moat
IVT Metrics	Moat Human Imps	Number of Moat impressions filled by humans
IVT Metrics	Moat Bot Imps	Number of Moat impressions filled by bots
IVT Metrics	Moat Human %	Percentage of Moat impressions filled by humans	Moat Human Imps / Moat Imps
IVT Metrics	Moat Bot %	Percentage of Moat impressions filled by bots	Moat Bot Imps / Moat Imps
IVT Metrics	Forensiq Imps	Number of impressions that were analyzed by Forensiq
IVT Metrics	Forensiq IVT Imps	Number of Forensiq impressions that were deemed to be IVT		If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud.
IVT Metrics	Forensiq IVT %	Percentage of Forensiq impressions that were deemed to be IVT	Forensiq IVT Imps / Forensiq Imps	A high percentage of IVT imps means you could look into the source.
IVT Metrics	IAS Imps	Number of impressions that were analyzed by IAS
IVT Metrics	IAS IVT Imps	Number of IAS impressions that were deemed to be IVT
IVT Metrics	IAS IVT %	Percentage of IAS impressions that were deemed to be IVT	IAS IVT Imps / IAS Imps
IVT Metrics	Protected Imps	Number of impressions that were analyzed by Protected
IVT Metrics	Protected IVT Imps	Number of Protected impressions that were deemed to be IVT
IVT Metrics	Protected IVT %	Percentage of Protected impressions that were deemed to be IVT	Protected IVT Imps / Protected Imps
Quality Metrics	Clicks	Number of times the viewer clicks on the ad
Quality Metrics	CTR	Click through %	Clicks / Impressions
Quality Metrics	25% Completes	Number of times the ad is viewed to 25%
Quality Metrics	50% Completes	Number of times the ad is viewed to 50%
Quality Metrics	75% Completes	Number of times the ad is viewed to 75%
Quality Metrics	100% Completes	Number of times the ad is viewed to 100%
Quality Metrics	Completion %	Percentage of Impressions that are viewed to 100%	100% Completes / Impressions
Financials	Revenue	Only applicable when Revenue field is used on Demand Tags	Revenue CPM * Impressions
Financials	Media Cost	Dollars spent on Media. This is the amount paid out to the Publishers.	CPM * Impressions
Financials	Platform Fees	The calculated ClearLine platform fees according to the contractual agreement. This includes any ad serving fees or clearing fees.	Sum of below: Ad Serving fees = CPM on impressions served Clearing fees = % of Media Spend
Financials	IVT Fees	IVT vendor fees when the 'IVT Options' on the Demand Tag settings page are utilized. The fee values are based on the contractual agreement.	CPM * Impressions
Financials	Non-Billable Fees	Aggregated 'Fees' as entered on Settings page of Demand Partner, Campaign. These fees are applied when using the Gross Cost budget type.
Financials	Partner Seg Cost	Cost of partner segments	Impressions * Partner segment CPM	Partner segment CPM is displayed on the Partner Segments tab of the Targeting page
Financials	Billable Cost	Calculation of total amount billed to ClearLine customer	Media Cost + Platform Fees + IVT Fees + Partner Seg Cost
Financials	Total Cost	Total Cost of Media and Third Party Fees	Billable Cost + Non-Billable Fees
Financials	Profit (Gross)	Gross Profit (only applicable when Revenue field is used on Demand Tags)	Revenue - Media Cost
Financials	Profit (Net)	Net Profit (only applicable when Revenue field is used on Demand Tags)	Revenue - Total Cost
Financials	Margin (Gross)	Gross Margin (only applicable when Revenue field is used on Demand Tags)	Gross Profit / Revenue
Financials	Margin (Net)	Net Margin (only applicable when Revenue field is used on Demand Tags)	Net Profit / Revenue
Financials	RPM	Revenue per thousand impressions (only applicable when Revenue field is used on Demand Tags)	Revenue / (1,000 Impressions)
Financials	RPMR	Revenue per thousand requests (only applicable when Revenue field is used on Demand Tags)	Revenue / (1,000 Requests)
Financials	CPM	Cost per thousand impressions	Media Cost / (1,000 impressions)
Financials	PPM (Gross)	Gross Profit per thousand impressions	Gross Profit / (1,000 impressions(
Financials	PPM (Net)	Net Profit per thousand impressions	Net Profit / (1,000 impressions)

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