Select desired metrics for your reports in the Metrics section of the reporting UI.
Category | Metric | Definition | Calculation | Troubleshooting Notes |
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Numbers | Bids | Number of times a bid response is returned |
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Numbers | Wins | Number of times a bid wins the ClearLine auction |
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Numbers | Imps | Number of times the ad request results in an impression |
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Numbers | Duplicate Imps | Same impression pixel fires more than once for the same auction |
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Numbers | Starts | Number of times the player starts an ad |
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Calculations | Use % | Percentage of bids that result in a win | Wins / Bids |
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Cacluations | Efficiency % | Percentage of bids that result in impressions | Impressions / Bids |
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Calculations | Win Fill % | Percentage of wins that result in an impression | Imps / Wins |
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IVT Metrics | Moat Imps | Number of impressions analyzed by Moat |
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IVT Metrics | Moat Human Imps | Number of Moat impressions filled by humans |
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IVT Metrics | Moat Bot Imps | Number of Moat impressions filled by bots |
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IVT Metrics | Moat Human % | Percentage of Moat impressions filled by humans | Moat Human Imps / Moat Imps |
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IVT Metrics | Moat Bot % | Percentage of Moat impressions filled by bots | Moat Bot Imps / Moat Imps |
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IVT Metrics | Forensiq Imps | Number of impressions that were analyzed by Forensiq |
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IVT Metrics | Forensiq IVT Imps | Number of Forensiq impressions that were deemed to be IVT |
| If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. |
IVT Metrics | Forensiq IVT % | Percentage of Forensiq impressions that were deemed to be IVT | Forensiq IVT Imps / Forensiq Imps | A high percentage of IVT imps means you could look into the source. |
IVT Metrics | IAS Imps | Number of impressions that were analyzed by IAS |
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IVT Metrics | IAS IVT Imps | Number of IAS impressions that were deemed to be IVT |
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IVT Metrics | IAS IVT % | Percentage of IAS impressions that were deemed to be IVT | IAS IVT Imps / IAS Imps |
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IVT Metrics | Protected Imps | Number of impressions that were analyzed by Protected |
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IVT Metrics | Protected IVT Imps | Number of Protected impressions that were deemed to be IVT |
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IVT Metrics | Protected IVT % | Percentage of Protected impressions that were deemed to be IVT | Protected IVT Imps / Protected Imps |
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Quality Metrics | Clicks | Number of times the viewer clicks on the ad |
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Quality Metrics | CTR | Click through % | Clicks / Impressions |
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Quality Metrics | 25% Completes | Number of times the ad is viewed to 25% |
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Quality Metrics | 50% Completes | Number of times the ad is viewed to 50% |
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Quality Metrics | 75% Completes | Number of times the ad is viewed to 75% |
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Quality Metrics | 100% Completes | Number of times the ad is viewed to 100% |
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Quality Metrics | Completion % | Percentage of Impressions that are viewed to 100% | 100% Completes / Impressions |
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Financials | Revenue | Only applicable when Revenue field is used on Demand Tags | Revenue CPM * Impressions |
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Financials | Media Cost | Dollars spent on Media. This is the amount paid out to the Publishers. | CPM * Impressions |
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Financials | Platform Fees | The calculated ClearLine platform fees according to the contractual agreement. This includes any ad serving fees or clearing fees. | Sum of below: Clearing fees = % of Media Spend |
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Financials | IVT Fees | IVT vendor fees when the 'IVT Options' on the Demand Tag settings page are utilized. The fee values are based on the contractual agreement. | CPM * Impressions |
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Financials | Non-Billable Fees | Aggregated 'Fees' as entered on Settings page of Demand Partner, Campaign. These fees are applied when using the Gross Cost budget type. |
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Financials | Partner Seg Cost | Cost of partner segments | Impressions * Partner segment CPM | Partner segment CPM is displayed on the Partner Segments tab of the Targeting page |
Financials | Billable Cost | Calculation of total amount billed to ClearLine customer | Media Cost + Platform Fees + IVT Fees + Partner Seg Cost |
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Financials | Total Cost | Total Cost of Media and Third Party Fees | Billable Cost + Non-Billable Fees |
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Financials | Profit (Gross) | Gross Profit (only applicable when Revenue field is used on Demand Tags) | Revenue - Media Cost |
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Financials | Profit (Net) | Net Profit (only applicable when Revenue field is used on Demand Tags) | Revenue - Total Cost |
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Financials | Margin (Gross) | Gross Margin (only applicable when Revenue field is used on Demand Tags) | Gross Profit / Revenue |
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Financials | Margin (Net) | Net Margin (only applicable when Revenue field is used on Demand Tags) | Net Profit / Revenue |
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Financials | RPM | Revenue per thousand impressions (only applicable when Revenue field is used on Demand Tags) | Revenue / (1,000 Impressions) |
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Financials | RPMR | Revenue per thousand requests (only applicable when Revenue field is used on Demand Tags) | Revenue / (1,000 Requests) |
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Financials | CPM | Cost per thousand impressions | Media Cost / (1,000 impressions) |
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Financials | PPM (Gross) | Gross Profit per thousand impressions | Gross Profit / (1,000 impressions( |
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Financials | PPM (Net) | Net Profit per thousand impressions | Net Profit / (1,000 impressions) |
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