Reporting UI Data Retention Policies

Below are the data retention policies for impression data in the UI for ClearLine accounts.

**It is always recommended to set the timezone to UTC for longer look back periods.

• Publisher ID/Name: 100 days

• Advertiser Domain: 100 days

• Device Make/Model: 100 days

• Country/DMA/Region: 100 days

• City/Postal Code: 30 days

• DSP Deal ID: 100 days

• Content Fields: 100 days

• App Bundle/ Name: 100 days in UTC – Today and Yesterday all other timezones.

• Partner Segment Vendor/ Partner Segment Code: 180 days

• Keys: 100 days