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At this point, SpringServe will be equipped to call IRIS.TV's context API to collect the specific iris ID and Iris Context data for targeting.
Be sure to include the iris_content_id or content_id in your supply request to let SpringServe know we need to connect to the context API.
ex: https://tv.springserve.com/vast/12345?w=1920&h=1080&cb={{CACHEBUSTER}}&ip={{IP}}&ua={{USER_AGENT}}&app_bundle={{APP_BUNDLE}}&app_name={{APP_NAME}}&did={{DEVICE_ID}}&iris_content_id=abdcgerteh44jj4
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If you are already connected to IRIS.TV’s context API and have values for the iris_id and iris_context, simply pass the values through in your supply request
ex: https://tv.springserve.com/vast/12345?w=1920&h=1080&cb={{CACHEBUSTER}}&ip={{IP}}&ua={{USER_AGENT}}&app_bundle={{APP_BUNDLE}}&app_name={{APP_NAME}}&app_store_url={{APP_STORE_URL}}&did={{DEVICE_ID}}&iris_id=iris_3abe529064600fd7&iris_context=ic_6054341,ic_1704713,ic_2627461,ic_1592380,ic_8121076
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The following Header bidders have IRIS.TV integrated into the ORTB request
SpotX
Pubmatic
Beachfront
Xandr
More to come…