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Additionally, under managed and connected demand tags, you will find that for each of these parameters, hovering over the Custom button will display a pop over message with the text "Applies to VAST Only Supply" as highlighted in the screenshot below.

Stitched Creative Targeting

Stitched Creative Targeting is now available as a Beta Feature in SpringServe. With this feature, clients now have the ability to exclude creatives that SpringServe has detected to be stitched.

A stitched creative is a single creative asset that is composed of two separate assets. As an example, a single 45 second creative that is composed of a 15 second creative and a 30 second creative will be classified as a Stitched Creative.

Once this feature has been enabled in your account by your Account Manager, you will find an additional section under Targeting in the Mediafiles section of Supply and Demand Tags called Block Stitched Creatives:

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There are two selections: Enabled and Disabled, with Disabled being the default setting. If set to Enabled, any creative that is detected as a Stitched Creative will be discarded with a custom Vast Error Code (1658).


Media File Targeting in the Ad Server

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  • 1641: Targeting Block for Media File Duration
  • 1642: Targeting Block for Media File Bitrate
  • 1643: Targeting Block for Media File Mime Type
  • 1658: Creative Excluded due to Stitched Creative Targeting

You can find additional information on Vast Error Codes at this link.