Partner segments enable 3rd party user targeting, with SpringServe integrated DMP partners, to be used for your demand side audience needs. Partner segments could be combined with first party segments to generate full funnel targeted campaigns and demand tags. For VPAID supply tags use Activate by Semcasting only. For VAST tags both Activate by Semcasting and Tru Optik are available. Partner Segments are available on a contract only basis and will need to be activated in your account by your account manager.
Integrated Partners
- Tru Optik - Tru Optik’s OTT Data Marketplace allows advertisers to execute audience-based buys using premium data segments from leading purchase, demographic and behavioral data providers making it the leading solution for use across both direct and programmatic OTT/CTV campaigns.Activate by Semcasting - Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency making it the best solution for your broad based audience targeting needs.
- Activate by Semcasting
- Liveramp
Activating Partner Segments
...