After saving the Demand tag, you'll see all the changes in the Changelog tab, where you can filter by time frame and user.
The SpotX Connect tab SpotX Connect is a unique type of demand that behaves in a similar way to SpotX TC+ header bidding. With SpotX Connect, you can assign multiple SpotX channel IDs to your supply and SpringServe can place multiple bids in the waterfall. Once you connect your SpringServe and SpotX accounts, you can also see a more detailed picture of the SpotX demand serving on your SpringServe supply and additional SpotX Channel metadata.
Linking SpringServe to SpotX
Within SpringServe, you can link your SpotX publisher account by entering a set of credentials on the XCredentials page. Navigate to this page in the menu under Settings in the header. You will be redirected to the SpotX publisher platform and prompted to log in to your SpotX account and grant SpringServe access to your SpotX account. Once linked, SpringServe will maintain a secure connection and sync SpotX channel and campaign metadata.
Creating SpotX Connect
Set the floor type and floor rate like you would a SpotX header bidding tag. In the Channel Settings section, set the Channel ID and optional parameters. On save, the SpotX Channel Name, Floor, and Ad Max Duration will appear. these fields are not editable in SpringServe and reflect the settings within SpotX. When we call SpotX connect, we can place the response in the SpotX Tier or in the tier with the SpotX Marketplace tag or campaign. To set which SpotX Tiers to respect, use the Respect SpotX Tier pillbox.
The supply tags tab displays all supply tags that are associated to the SpotX connect. clicking the icon in the index table will reveal a summary of performance for a given supply tag. The modal shows metrics by Tier, XDemand (underlying SpotX campaigns), summary grpahs, and bid density.
SpringServe syncs with SpotX to reveal the underlying SpotX Campaigns that buy through SpotX Connect. On the XDemand tab, you will see the name, CPM, and Targeting that are set in SpotX, along with performance metrics.
- Star: Programmatic Guaranteed
- Handshake: PMP
- Shopping Cart: Public Marketplace
- Tag: 3rd Party Tag
- Code: Header Bidding
- Play: Creative Asset
SpotX Connect on Supply
In the Demand Options of a supply tag, you can enable XConnect. Once enabled, you can add SpotX Connect to the supply by selecting XConnect from the +Demand menu button. In the modal you will see any assigned SpotX Connect at the top of the table and can assign SpotX Connect by checking the boxes in the first column and clicking Apply. SpringServe will place responses from non-respected SpotX tiers according to the position of the SpotX Connect Marketplace tag. Once traffic starts flowing to assigned SpotX Connect channels, SpotX Connect tags will appear in the waterfall. Clicking the expansion icon will open a modal where you can see tabs with different summary data.
You can assign multiple labels to each supply or demand tag. Example use cases include labels for desktop, outstream, direct, testing, etc.