Media File Targeting is now available in SpringServe by turning on the Media File Targeting beta feature. With this feature, clients have the ability to include/exclude demand sources from eligible supply, based on attributes of the media file in the VAST response, such as specifically Duration, Mime Type and Bitrate. As an example, if a supply source wants to ensure that only media files with the .mp4 extensions, that have a bit rate between 1200 kilo bytes and 4000 kilobytes, and that are less than 20 seconds in duration play on their supply, this can be achieved by using media file targeting and the behavior of this feature is listed in detail below.
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- It is not eligible on any Managed vpaid Vpaid enabled Supply tags
- On Connected Supply, not eligible for Mobile-Web, In-App and Desktop Environments.
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- To enunciate, if a user chooses to specify Duration Targeting on a Supply Tag with a maximum allowed duration of 28 seconds, the entire first and second slots would be removed from the VAST response as it would render all Mediafiles Media files ineligible from these two ad slots.
- Alternatively, if a user chooses to specify Duration Targeting on a Supply Tag with a maximum allowed duration of 35 seconds, and chooses to allow only Mime Types of "video/3gpp" and "video/webm", we would pass the entire first slot as is, and remove the first two media files from the second slot and send it along to the video player.
- In the instance that we discard a VAST response from a demand source because it failed Media File Targeting, then we log a VAST Error Code on the buying demand tag that was discarded.
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