Traffic Quality
Springserve is committed to serving ads to consumers visiting sites with real content in a brand safe environment. Our commitment to quality protects the entire ecosystem from bad actors, wasted ad spend, and reputational risks of an ad-server used for furthering piracy, pornography, gore, fake news, and other content that negatively impacts advertisers.
Banned categories include:
- Piracy sites (including file sharing, warez, illegal streaming sites, illegal file hosting, and sites that promote copyright infringement)
- Pornography (any sites, or sub pages of sites devoted explicitly to pornography)
- Gore (sites, subsites, or content that feature violence, death, blood, or mutilation)
- Sites or pages which promote hate speech or discrimination.
- Fake News (sites deliberately responsible for repeatedly spreading fake news for financial gain)
- Ad Farms (including ghost sites, and sites whose sole purpose is ad revenue, without content)
IVT
Direct Connect:
By default, supply tags with directly connected demand will use SIVT detection to monitor the inventory quality. Supply tags will be automatically excluded from DC if they violate the following criteria:
- Measurable Impression Rate falls below 75%
- Detected SIVT Impression Rate exceeds 10%
Managed Supply:
Supply tags running managed demand require the same inventory quality thresholds as DC supply. SpringServe provides a 24 hour remediation period before managed supply is paused.