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Budget Types: Impressions, Requests, Revenue, Click, and Completes
Budget Periods: Hour, Day, Week, Month, and Lifetime
- Week periods pace from Sunday - Saturday
- Month periods pace the calendar month
Pacing: Asap, Even, Front-Loaded
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In front-loaded pacing, we pace the first 35% of the selected budgeting period with the goal of completing the budget at 35% into the periodthe budget as ASAP, and then evenly pace the remaining budget over the course of the flight. For example, if you had a 100,000 impression budget over a 100 day flight set to Front Loaded pacing, during the first set front loaded budgeting on impressions with a time period of 1 hour, then during the first 21 minutes, we would see the budget cap climb to 100% at a generally even pace.
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