SpringServe allows publishers to include video header bidding (both client-side and server-side) as part of their demand stack.
...
Once the floor has been set, select the HB Bid Map that was created, and input the PS Policy ID
Audience Media TV
Supported Integrations: Client Side and Server Side
To add an Audience Media TV header bidding demand tag, select Audience Media TV from the Platform drop-down.
Once the floor has been set, input the Member ID and Placement ID.
(Optional) Select an option from the Use Payment Rule.
...
* Frequency capping unique to Amazon:
Amazon bids are retrieved from a cache via key values that are passed in the supply tag request. To prevent these cache urls from getting called more than once, Springserve performs a check against the Amazon Impression URL including a lookup of these key values, making sure it is unique before making the request. if it is not unique then we do not call the same Amazon Cache URL again.
amznregion={{AMZNREGION}}
amznbrmId={{AMZNBRMID}}
ps={{AMZNSLOTS}}
Audience Media TV
Supported Integrations: Client Side and Server and Server Side
To add a Beachfront SSP an Audience Media TV header bidding demand tag, select Audience Media TV from the Platform drop-down.
Once the floor has been set, input the Member ID and Placement ID.
(Optional) Select an option from the Use Payment Rule.
Beachfront SSP
Supported Integrations: Client Side and Server Side
To add a Beachfront SSP header bidding demand tag, select Beachfront SSP from the Platform drop-down.
...
Select: Respect External Tier
Magnite
...
: Telaria
Supported Integrations: Client Side and Server Side
To add a Magnite Streaming (SpotX) : Telaria header bidding demand tag, select Magnite Streaming (SpotX) from the Platform drop-down.
Once the floor has been set, input the Channel ID.
Magnite
...
Supported Integrations: Client Side
To add a Magnite Streaming (SpotX) header bidding demand tag, select Magnite Streaming (SpotX) : Telaria from the Platform drop-down.
...
| Name | Description | Example | Type |
|---|---|---|---|
| Pub Id | Publisher ID of the publisher provided by Video SSP | mypub | str |
| Site Id | Identification number of the site | 12345 | str |
| Inventory Id | ID of the RTB Inventory source setup in Video SSP platform for this ad unit | 123456 | str |
| rewarded | Is the inventory a Rewarded Video 0 = No, 1 = Yes | 1 | str |
Video Intelligence
Supported Integrations: Server Side
...
NOTE: The "customParams" parameter for OpenX is an object that allows strings and string arrays. In the example above, the object contains both a list, list = ['entry1', 'entry2'], and a string, key='value'.
Rubicon Optional Parameters
...
Parameters
| Parameter | Example Input | Macros Accepted |
|---|---|---|
| inventory | rating[]=5-star&prodtype[]=tech&prodtype[]=mobile | yes |
| visitor | ucat[]=new&search[]=iphone | yes |
NOTE: Both of the Rubicon optional params are objects that take string arrays as their values.
Magnite Streaming Optional Parameters
| Parameter | Example Input | Macros Accepted |
|---|---|---|
| c | yes | |
| c1 | yes | |
| c2 | yes | |
| c3 | yes | |
| c4 | yes | |
| algo_version | yes | |
| dkey | param1=myparam¶m2=myparam2 | yes |
| eids | {{LIVERAMP_EIDS}} | yes |
| publisher.id | 1234 | yes |
| maxseq | 2 | no |
| podduration | 30 | no |
| mctv_ignore_floor_enabled | false | no |
| Playback Method | 1 | no |
| Delivery | 1 | no |
| arpo | no | |
| deal_id | dealid1,dealid2,dealid3 | yes |
| protocols | no |
SpotX Optional Parameters
...