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In SpringServe, an Ad Pod is a type of supply tag with features available to manage and customize your Ad Pod. If your account is Ad Pod enabled the "Pod Settings" feature will be shown when adding new supply. You will need to go through all of the steps to create a tag including adding demand and any targeting you might want to have. One thing to note, that if you enable PC-O M
One thing to note, that if you enable PC - Open Market Demand in the Demand Tag settings, Open market will get called once for each slot in the pod.
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The easiest way to take advantage of the ad pod capabilities available in SpringServe is to set the default ad pod setting to "Dynamic". This will enforce two macros in the export tab that you could use to specify your Maximum duration (pod_max_dur) of the ad pod and the ad slot settings (pod_ad_slots). The pod_ad_slots setting needs to be populated with a range if it is being used. For information on how to populate the macros properly go here: Macros. If you leave the macros blank SpringServe assumes a Maximum Pod duration of 180 300 seconds - 3 5 minutes - with a maximum Ad slot allotment of 10, assuming you have enough demand to fill 10 slots and 3 5 minutes. If there is not enough demand to fill the entire 3 5 minutes your pod will complete and the content will resume.
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Ignore Advertiser Domain Targeting: This feature allows you to enable or disable Advertiser Domain Targeting lists that were created When enabled, this removes all Advertiser Domain targeting, allowing all to serve. This will also set Duplicate Creatives to Allowed. This is Disabled by default. For more information about Advertiser Domain Targeting go here: Ad Quality
Waterfall Build: This feature allows you to customize the way your ad pod demand waterfall works. Waterfall build per Tag will allow you to setup one master list of demand for the ad pod to call all at once. Waterfall build per Slot allows you to customixe your waterfall for each slot in the ad pod. For example an ad pod with 3 slots could 3 demand waterfalls, one for each slot in the pod.
Slot Positioning: This feature refers to how you want to setup your slot waterfall management. Order, enables a "first, middle, last" waterfall order and number enables a numeric order if you have a custom ad pod. For Dynamic ad pods the only option is to use order, for custom you could use either.
EX: Slot Order - Will Prioritize the first and Last slot positions, before Middle.
EX: Slot Number - Will treat each number in the waterfall as its owns waterfall. If a number is skipped over, the next number in line will be given an opportunity until the pod is filled.
Ad Pod Demand Set up
An Ad Pod request calls 12 ads all at once so it is in your best interest to have at least 12 demand tags available in the waterfall. We suggest using tiers and setting a priority value on each tag in order of importance, with directly sourced tags at the top. Note that if your demand stack includes DirectConnect tags, all 12 requests may go to underlying demand and other tags in the waterfall may not fill.
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