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Supply Tags
Blocked Rate
You'll notice when in Full view that there are two types of blocked requests - by Targeting and by Pre-Bid IVT. The Blocked (Total) column is simply Blocked (Targeting) + Blocked (Pre-Bid IVT).
Blocked (Targeting)
These are blocked requests based on your Supply Tag's targeting settings. Order this report by Blocked Rate % (Targeting) descending, as seen below. There are two results that you should look for:
Blocked rate 100%
A likely cause for this is that your supply partner is not implementing your macros correctly. You can email support at support@springserve.com if you see tags with high traffic and 100% blocked rate, and our support team can confirm if this is the case.
High blocked rate, below 100%
If your tag is blocking (via targeting) a majority of the traffic coming in, this would imply that you have targeting set on your tag that your supply partners do not have set on their end.
To check, go to your tag and check what targeting you have set. Then run a new report with the dimension set to ONE of those targeting parameters at a time, and again toggle to full view. In the example below, the tag has size targeting set to only largemedium:
If you see the traffic under your targeted setting blocking 0% of traffic, but the rest of the traffic is coming in at 100% blocked, this is the targeting that your supply partners need to become aware of.
*It is advised to check declared player size or country first before domains, simply due to the amount of data returned.
Blocked (Pre-Bid IVT)
Blocked requests based on Pre-Bid IVT is only possible if the supply tag has Pre-Bid IVT Blocking enabled in the tag's settings.
Pre-Bid IVT is based on a multitude of factors. If you do see a supply tag with high Pre-Bid IVT rate, you should speak with your supply partner about the quality of the inventory they are sending you.
Opportunity Rate
Next, take the initial report and order by Opportunity Rate ascending.
0% opportunity rate
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Order the initial report by Missed Opportunities descending.
Missed opportunities means the targeting on your supply tag does not match the targeting on your demand tags. For example, if a supply tag is targeting English speaking geos and your demand tags only target US and UK, everything coming in from CA and AU will register as a missed opportunity. You can run the same type of report recommended for high blocked rate, and see what type of targeting is causing these missed opportunities. From there you can discover what kind of demand should be added to the waterfall or you can add targeting to your supply tag. If you apply supply tag targeting, make sure to share your targeting with your supply partner so they implement it on their end as well.
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