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Responses are in the standard Native Open RTB format. Custom responses can be organized with the help of your TAM but keep in mind that they require additional development time. *Note that SpringServe’s ad serving functionality such as targeting, waterfall management, and reporting are built into the Tiles format but as with any new feature it is important to keep an eye on behavior and report any incorrect behavior appropriately.

Setting up your Tiles Supply

The default Format for any supply tag in SpringServe is Video. Select Tile as the format to change it Format on your supply tag.

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This will prompt the optional size settings that are available to define the size of your placement and match it to the corresponding demand of that size.

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• Standard: Triggers a drop down list of pre-defined sizes

• Dynamic: The default setting. If left blank means there is no size target, otherwise creative sizes can be set in the macro sizes={{TILE_SIZES}}

  • When sending multiple sizes use comma or pipe delimeter. ex: sizes=225x225|300x600 or sizes=225x225,300x600

• Custom: Triggers text boxes to be filled in for specific Height and Width.

Screen settings:

Screen settings Settings are available for unique screen deduping. Screen settings are off (None) by default and when set to Dedupe , in the UI, will add screen_id to the supply export URL. SpringServe will then expect the screen_id parameter to be populated by a unique number in each supply request. If the same screen_id value is passed in via different supply tags those supply requests will dedupe creatives against each other.

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https://tiles.springserve.com/nv/23456?screen_id=6789432&cb={{CACHEBUSTER}}&ip={{IP}}&ua={{USER_AGENT}}&did={{DEVICE_ID}}

Setting up your Tiles Demand

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Demand Tags also have a Format for Tile. Select Tile to create Assets, House Ads, and Line items. Tag and Header Bidder support is unavailable until later in Q3-2022currently unavailable..

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The Image sources Sources for Tiles could be a file, URL, or custom code. Custom code needs to be added as HTML or JSON and will need to be uploaded as a creative in order for it to render. If you need custom code as a response be sure to work with your account manager.

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