Content Attribute Targeting is now available in SpringServe if you have turned on the Content Targeting beta feature. With this feature, clients now have the ability to target their demand and supply relative to the Content Macros specified in the query string of the incoming ad request to SpringServe. As an example, if a supply source wants to ensure that only supply sources that belong to a content genre of Action, Comedy or Thrillers should be eligible to serve ads, this can be achieved by using content targeting and the behavior of this feature is listed in detail below.
...