SpringServe allows publishers to include video header bidding (both client-side and server-side) as part of their demand stack.
...
The static value or margin to calculate when SpringServe submits the floor in the header bidding request.
Tier Breakout
All demand can now compete with a better chance for monetization even when direct-sold campaigns sit at a higher tier than programmatic demand. Tier breakout allows you to set a secondary floor for programmatic demand. When a bid comes back at or above the breakout bid value, it competes in first look regardless of the tier set on the demand tag.
To report on the number of times an impression has served at or above the breakout bid, run a report including the "Breakout Imps" metric.
Bid Parameters
The platform-specific id(s) that connect this demand tag with the header bidding partner's tag. This can usually be found in the endpoint of the partner's tag (for more details, reference "Supported Platforms").
...
The size id in Rubicon indicates the position of the video ad.
| Size ID | Position |
|---|---|
| 201 | Pre-Roll |
| 202 | Interstitial |
| 203 | OutStream |
| 204 | Mid-Roll |
| 205 | Post-Roll |
| 207 | Vertical Video |
...
| Name | Description | Example | Type |
|---|---|---|---|
| Path | String issued by Unruly to the publisher | mvo | str |
| Placement ID | ID issued by Unruly to the publisher | 123456 | str |
| Zone | String issued by RhythmOne to the publisher | 1R | str |
Verizon Media
Supported Integrations: Client Side and Server Side
| Name | Description | Example | Type |
|---|---|---|---|
| Pub Id | Publisher ID of the publisher provided by Video SSP | mypub | str |
| Site Id | Identification number of the site | 12345 | str |
| Placement | ID of the RTB Inventory source setup in Video SSP platform for this ad unit | 123456 | str |
| rewarded | Is the inventory a Rewarded Video 0 = No, 1 = Yes | 1 | str |
Vuble
Supported Integrations: Client Side
...