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It is important to note a few things about how this is handled in SpringServe's AdServer. The first thing to note is that because both Supply and Demand Tags are eligible for Content Targeting, this targeting is applied on each applicable tag in each applicable link of the call chain. If there are multiple targeting parameters being set on a single object, we will use AND logic to either allow or block this ad call. Secondarily, targeting is applied after any Macro Overrides for content objects.
Let’s consider an actual example of how this targeting is applied to the content parameters incoming ad call based on the Targeting Settings in the UI. Lets assume that we have the following targeting settings on a Supply Tag:
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