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- The ability to generate VMAP tags in a straight forward and user friendly way.
- Ad Pod tags are added to the VMAP and serve as your ad break, No the commercial break. There is no single ad supply tag support in VMAP.
- Ad pods can be added at the exact time
- (hh:mm:ss) or a specific percentage
- point in the content along with pre-roll and post-roll support.
- The duration of each ad break is easily customizable via in the individual ad pod settings.
- The maximum number of ads and their duration is also customizable in the ad pod settings.
- All SpringServe Macros are supported in VMAP.
- VMAP ad breaks tap into all of SpringServes demand including Direct Connect and Programmatic connect.
How does VMAP work?
Contrary to what most people think of a schedule, VMAP does not queue up ad files, prompt the delivery of particular ads, or tell the video player to do anything. Instead, it simply gives the video player the information it needs to know where you want ads to appear during content playback. It designates where ads can be placed (by specifying location and number of ad breaks), how many ads can be placed, and what types of ads can be displayed for each spot. All of this information is relayed to the video player in an XML template, which the video player then reads.
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If your account is enabled to create Ad Pods, then it automatically has VMAP capabilities. In the supply section of the platform, you will see a tab named 'Pod Schedules' where you could build a schedule and generate a VMAP tag. Before building out a schedule, make sure you have enough Ad Pod supply tags . These will serve as your ad breaks in the scheduleto fill the ad break spots. For more information on how to create ad pods go here.
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