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On the Settings tab you can enter the Key, its name, and a description.
You will also define the value type to be either free or predefined. If the value type is free, the values must be explicitly declared on the demand tag when applying Key-Value Targeting. If the value type is predefined, then the you will define them in the Values tab.
Values
As long as your key's value type is set to predefined, you can add values via the Values tab. In the Values tab, you can either add values individually by clicking the +Value button or you can upload a CSV with values and names.
Key-Value Targeting
Go to the Demand page to learn how to apply key-value targeting to demand tags.
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