The reporting page in your account is the best place to view performance of your Open Market and Deal ID activity. On this page, we'll go over important metrics to look at, and which reports to run in order to see your programmatic performance.
PC Metrics:
| Metric | Definition |
|---|---|
| Bid Requests | The number of times our ad server made an OpenRTB request to the programmatically connected bidder |
| Bids | The number of times the PC bidder returned a bid in response to an OpenRTB request |
| Wins | The bid was selected amongst the bids in its tier, and its vast response was used |
| Bid % | Bid rate is how frequently the bidder bids when requested. Calculated by Bids / Bid Requests |
| Bid Fill % | How frequently the bidder fills when it bids. Calculated by Imps / Bids |
| Win Fill % | How frequently the bidder fills when its bid wins. Calculated by Imps / Wins |
| Sell Through % | How frequently the bidder fills when requested. Calculated by Imps / Bid Requests |
| Win % | How frequently you win. Calculated by Wins / Bid Requests |
| Bid Score | A measure of how much money you spend per bid request. Calculated by Cost / Bid Requests * 1000 |
| Cost | The sum of your price reduced bids. The amount of money you have spent on media cost. |
Publisher Reporting:
To see your performance and activity with your connected Publishers, you can run a report with 'Publisher' as a dimension. This will break out performance data per publisher partner.
Here's what the dimensions need to look like.
The results show your account activity broken out by publisher.
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Open Market & Deal ID Activity:
To see a breakdown of your activity via Deal ID's vs. Open Market, you can run a report using the dimension "Spend Source".
Set 'Spend Source' as the dimension:
The report shows your account activity broken out by Deals and Open Market.
Deal ID Reporting:
To report on your deals, you will need to add the dimension "Supply Tag", and then add a filter for Spend Source to be "Deal Bought".
Here's a picture of what the dimensions and filter values should look:
This report displays your Deal ID's sorted by requests.
Open Market Reporting:
To view your activity in Open Market, run a report with "Supply Tag" as the dimension, and as a filter for Spend Source filtering for 'Open Market Bought'.
The report shows your Open Market activity per publisher.
