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Below are the data retention policies for impression data in the UI for ClearLine accounts.

  • Publisher ID/Name: 100 days

  • Advertiser Domain: 100 days

  • Device Make/Model: 100 days

  • Country/DMA/Region: 100 days

  • City: 30 days

  • DSP Deal ID: 100 days

  • Content Fields: 100 days

  • App Bundle/ Name: 100 days in UTC – Today and Yesterday all other timezones.

  • Partner Segment Vendor/ Partner Segment Code: 180 days

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