As a bidder in Springserve, you can buy inventory from our publishers via two ways – Deal ID and Open Market.
Connected Publishers:
To see the publisher's your bidder is connected to, navigate to the DC Tab.
This will show you the list of Publishers on Springserve you are connected to, and can buy inventory from. Please reach out to your Account Manager to connect with more Publishers on our platform. By clicking in the Publisher name, you can find contact information for the Publisher to correspond to them further regarding Deals and inventory.
Open Market:
When you connect with a Publisher, automatically, the publisher can sell inventory into your Open Market. This will be represented as a supply tag under the 'Supply' tab. You can set targeting on this Supply tag if you wish to limit the traffic the publisher is sending.
Deal ID's:
In order to transact with a Publisher on a Deal ID, the Publisher must create the Deal ID in their account, and then it will appear as a Supply Tag in your bidder account.
In addition, there are Springserve sourced Deals, that your Account Manager can traffic into your account. These will also appear as a Supply Tag under the 'Supply Tab'. If you are interested in setting up Springserve sourced deals, please reach out to your Account Manager.
