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Users can apply advertising domain targeting in the Targeting tab of a CTV environment managed supply tag. On this tab, users can select whitelist allowlist or blacklist blocklist in the advertiser domain section and select the advertiser domain list from the search. You can target as many advertiser domain lists as you like for a supply tag. In addition to the whitelist allowlist or the blacklist blocklist options, users can choose to allow or block unknown domain targeting for a managed supply tag. This view is highlighted in the screenshot below.
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- All - This is the default option selected which implies that there is no advertiser targeting criteria specified and that the publisher deems all demand sources belonging to SSHB and PC demand classes eligible to serve on their inventory.
- Whitelist allowlist - This option selected will allow only advertiser domains whitelisted allowlisted by the client to serve. If you apply a domain whitelistallowlist, only demand sources belonging to SS HB and PC demand that return advertiser domains from the whitelist allowlist will pass targeting.
- Blacklist blocklist - This option selected will exclude advertiser domains blacklisted blocklisted by the client to serve on their inventory. If you apply a domain blacklistblocklist, demand sources belonging to SS HB and PC demand that return advertiser domains from the blacklist blocklist will fail targeting and will be deemed ineligible to serve.
- Allow/Block Unknown - This option is available only when whitelist allowlist or blacklist blocklist is selected as a targeting parameter. We take this check into account in addition to whether a whitelist allowlist or a blacklist blocklist is selected. For example, if a client selects a whitelist allowlist and does not check the box titled 'Block Unknown Advertiser Domains', then we will allow SSHB and PC demand sources that either return an advertiser domain on the advertiser domain whitelist allowlist or if they do not return an advertiser domain. This is an additional option provided to ensure that clients have more control to decide how to treat demand sources belonging to SS HB and PC Demand classes that don't return an advertiser domain in their responses to the ad server.
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- 1634: Advertiser Domain not in whitelistallowlist
- 1635: Advertiser Domain in Blacklistblocklist
- 1636: Targeting block for unknown advertiser domain
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