Traffic Quality
SpringServe is committed to serving ads to consumers visiting sites with real content in a brand safe environment. Our commitment to quality protects the entire ecosystem from bad actors, wasted ad spend, and reputational risks of an ad-server used for furthering piracy, pornography, gore, fake news, and other content that negatively impacts advertisers.
Banned categories include:
- Piracy sites (including file sharing, warez, illegal streaming sites, illegal file hosting, and sites that promote copyright infringement)
- Pornography (any sites, or sub pages of sites devoted explicitly to pornography)
- Gore (sites, subsites, or content that feature violence, death, blood, or mutilation)
- Sites or pages which promote hate speech or discrimination.
- Fake News (sites deliberately responsible for repeatedly spreading fake news for financial gain)
- Ad Farms (including ghost sites, and sites whose sole purpose is ad revenue, without content)
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Effective March 1, 2020, SpringServe will be mandating usage of Pre-Bid and Post-Impression services provided by our integrated partner, Protected Media, on all VAST-only inventory trafficked within our platform. This decision was based on recent industry news and reports that have highlighted the existence of suspicious activity within CTV/OTT VAST-only environments. Please note that if you wish to continue running CTV/OTT VAST-only inventory within the platform, the contractually agreed upon CPMs for Protected Media service will be applied. There will be an upcoming product release that will automatically enable Protected Media on designated CTV/OTT VAST-only supply.
Programmatic Connect
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