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When you set targeting on your Connected Supply, only those requests that pass targeting will come through the Direct Connection. This feature reduces your ad-operations load, because you will not have to confirm with your partners that they have updated targeting on their side. In the Targeting tab, as with Supply Tags, you can target based on Domain, Size, Device, OS, and Country. Additionally, you can apply Supply Tag Targeting, where you can create a white n allowlist or black list blocklist of your Direct Connection's endpoint supply tag IDs. This feature allows you to target tags that are performing well and optimize against those which are performing poorly.
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