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- Opportunity Fill: This metric prioritizes demand tags based on imps/opportunities. It allows a tag that is lower on the waterfall to climb back up.
- Request Fill: This is going to prioritize demand tags based on imps/requests. This tends to favor publisher fill.
- Score: This prioritizes using the formula of Net Revenue per 1,000,000 requests. This takes in to consideration PPM, Request Fill, and fees. This will favor your profitability.
- Response Time: Prioritizes demand tags based on average response time. This works well in a variety of situations: short VPAID window, trafficking directly to a publisher's player, trafficking to an adserver that is strict on response time.
- Fill Speed: This prioritizes demand tags based on Request Fill/Response Time. This metric tends to favor publisher fill but also adds importance to demand tags that return quickly.
- Score Speed: Prioritizes demand tags based on Score/Response Time. This metric tends to favor profitability but also adds importance to demand tags that return quickly.
- Opportunity Score: This prioritizes using the formula of Net Revenue per 1,000,000 opportunities. This takes in to consideration PPM, Opportunity Fill, and fees. This will favor your profitability while taking into account the fact that tags lower on the waterfall will get fewer opportunities.
- Opp Fill Speed: This prioritizes demand tags based on Opportunity Fill/Response Time. This metric tends to favor publisher fill but also adds importance to demand tags that return quickly, while allowing tags a chance to climb up the waterfall.
- RPM: This prioritizes the demand tags based on revenue * 1000 / impressions. This should be used in CTV without pods or with custom pods, and ensures tags with a higher RPM get priority in a tier.
- RPS: This prioritizes the demand based on the RPM divided by the duration of the ad which allows for selection of the demand that will give you the highest revenue per second, meaning more ads can be served and more revenue generated in a single broadcast call. This is recommended for use with a dynamic pod set up.
Lookback Minutes: the number of minutes the adserver looks back to make an optimization decision
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