The SpringServe platform is designed with the end-user in mind. The platform is focused around quick access to high-level and real-time reporting information, and the ability to take actions based upon that information. This guide will give you an overview of the basic settings and features of SpringServe and help you to get started quickly.
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The Changelog is a helpful tool for using SpringServe. Here, you can see all changes made to your tags, who made the changes, and what the change was made. The changelog can be filtered by time frame, user, object, and change type.
Targeting
Create targeting lists on the targeting page. SpringServe offers targeting on multiple levels. Targeting lists can be created for domain, app name, app bundle, IP address, and device IDs. You can also create custom keys on the targeting page.
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For more information, please go to the Demand page.
Create Your Supply Tags
On the main Supply page, you will see a table of your supply partners and performance metrics for the settings specified in the top right. Toggling from Lite to Full will show additional metrics in the table. See the Reporting glossary for a definition of terms.
The other tabs show similar tables for Supply Tags and Supply Labels, which can be associated to your supply tags.
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After your tag has been saved, you can export it from the Export Tag tab. If there are specific macros that you need to pass to your demand partners, make sure to include them on the tag that you export.
As best practice, SpringServe recommends that public IP addresses be passed on requests to allow for most accurate demand targeting.
On the Changelog tab, you will see all changes to the tag, with the option to filter by time frame and user.
Look at Your Reports
The Create Reports page will automatically load the settings to run your default report, which you can set by going to saved reports or by editing your profile. You can run reports for your SpringServe tags by multiple dimensions, use a number of filters, and set conditions to show exactly what you would like to see.
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Note that domain data is maintained for 100 days, after which point it is unavailable through the UI or via the back end. Please scheduled reports or run monthly domain reports for your archives as an end-of-month task if you foresee the need for this data.
Account Activity
Account activity is the homepage when you log in. It displays a number of graphs and tables that will help you to visualize your performance and financials in SpringServe to assist with optimizing in the platform.
Hover over any graph to view a snapshot of the metric values for the highlighted time interval. To navigate back to this page, go to Reporting > Account Activity or click on the SpringServe logo in the upper left corner of the screen.
Learn more about Account Activity here.
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