This page will cover how to create a Deal deal for a bidder, and the necessary fields that need to be set upon Deal ID creation.
Terminology:
| Field | Definition | Notes |
|---|---|---|
| Gross Floor Rate | Floor of |
| deal inclusive of PC Fee's | |
| PC Fee | The PC revshare in your contract for a |
| deal. This changes if the deal is sourced by the |
| publisher or by |
| SpringServe | Non editable |
| Deal Origin | If the |
| deal is brought to the platform by the |
| publisher or by |
| SpringServe | Non editable | |
| Net Floor Rate | The floor excluding the PC Fee. This is the floor that is sent to the bidder on the OpenRTB request. | Non editable |
| Deal ID | The ID of the |
| deal. This is generated by |
| SpringServe, but can be edited by you. |
Deal Creation:
1) To create a Deal, navigate to the Programmatic Connect Demand Partner that will be buying the Dealdeal.
2) Click on the '+ Deal' button
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3) Fill in the Gross Floor Rate for the Dealdeal
4) Springserve SpringServe automatically generates a Deal ID. If you would like a different Deal ID, then change the value.
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This will automatically create a Deal ID in the bidder's account. You can refer to this deal with the Publisher publisher using the saved Deal ID and the Connected Supply ID on the Dealdeal.
Deal ID Reporting:
In order to report by your Deal IDs, add 'Deal ID' as a dimension to your report.
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