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For factors GREATER than 1.0, we multiply the rate of pacing times the factor. So a factor of 3.0 on publisher ID 12345 would mean that we are 3x less likely to block that request due to pacing than normal (assuming there is still budget available).
Another way to phrase this is the rate of pacing (ie. the time the pacing system looks to complete the current budget period) is effected at a rate of the delivery modifier value
For example if a delivery modifier value of 23.0 is applied the rate of pacing is
(23.0)which means the pacing system will attempt to complete the budget in 1/2 3 the budget period
Similarly, for factors LESS than 1.0, we also multiply the rate of pacing times the factor. For example, a factor of 0.5 on channel id 56789 would mean that we are half as likely to return an ad on that request than we normally would.
if a delivery modifier value of 0.5 is applied the rate of pacing is
(0.5)and the system will pace towards that rule at 1/2 the rate (ie. the budget won’t complete on this rule alone)
The MAX value for a Delivery Modifier is 5.0. Any value above 5.0 will be ignored (treated as a 1.0)
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