For data providers to natively integrate their 1st and 3rd party segments into the SpringServe platform we will need the following information.
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| Column Header | Format | Description | Required | Example |
|---|---|---|---|---|
| Code | String | The DMP's segment Identifier. To be used in reporting for consolidation, and visible to the user | Yes | SEG123 |
| External Code | String | Used for Iris.TV, otherwise this value should be the same as the Code | Yes | intid_123 |
| Political | Alpha | A Yes or No indicator if the segment is considered political. | No | Yes No |
| Vendor | Alpha | The DMP or partner name exactly how they want it to be displayed in the SpringServe platform | Yes | TruAudience Liveramp |
| segment_category | Alpha | The category that the segment falls into | No | Auto - In Market Demographics Homeowner |
| description | Alpha | More detailed information about the segment such as household income range, specific car type, etc. | Yes | Online shoppers Travel Enthusiasts Married |
| CPM | Alpha Numeric | The CPM that SpringServe pays. | Yes | $1.00 |
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