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Account Settings
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SpringServe offers a seamless plug-in for both Pre-bid and Post-Impression detection with various partners. Detection is available on both your supply and demand tags.
Pre-Bid:
- WhiteOps - Desktop, Mobile-web. Could be used for In-app traffic as well.
- Protected Media - Available for Desktop, Mobile-web, In-app traffic. CTV is in beta. Please let your account manager know before activating.
- SpringServe - Pre-bid based on specific things that SpringServe has come up. Not algorithm based.
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SpringServe suggests sampling at least 20% from each post-imp IVT vendor. You could always change the sample rates to find the results you desire. You could also choose your vendor based on the environment of your tag. Protected Media is currently the only vendor available for CTV environmentsFor CTV environments you are limited to Protected Media, Forensiq, or WhiteOps.
Which IVT vendor should I use based on the environment of my tags?
For Desktop and Mobile web all IVT vendors could be used. For In-app tags we recommend Forensiq and Protected Media and for CTV the only option is you could decide between Protected Media, Forensiq, or WhiteOps.
What percentage of traffic should I validate?
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How do I select between pre-bid and Post-imp IVT detection?
Pre-bid verification analyzes the request before a bid is even made. It uses previously gathered data alongside real-time machine learning to determine if an ad should even be shown to a user. Pre-bid IVT filtering is available on both supply and demand tags in SpringServe. Enabling pre-bid on a demand tag protects specific demand sources from IVT, so that you could reduce costs by not running it on your entire supply. Only requests that have been approved by the selected vendors will be passed to the demand tag.
Post-imp verification analyzes the request after the ad has already shown. It allows a user to see where the traffic sources come from and set their own blacklists and whitelists according to the data that is found in reports.
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Please note that the data depends on when our partners make the data available to us. If you see 'zeros' in reporting, it means thats SpringServe does not have the data yet. Data delays for each IVT partner are as follows:
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