Open Market is a way for sellers to access Programmatic Connect bidders in a competitive environment, with the advantage being that all bidders in an Open Market instance are participating in an auction. This ensures that the best bid wins and the most money is made in each auction, this is determined by the bid price * historic win fill.
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Note: The tier that Open Market demand will be placed in by default is set in the "Default Open Market Tier" in the Supply Partner → Settings tab.
For a Single Supply Tag
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5) In the "Summary" tab, you can also dive deeper into real-time stats and filter the stats by the individual bidder:
For Multiple Supply Tags
If you would like to enable/disable Open Market on multiple supply tags at once, as well as change the enabled bidders and "Auto Add Bidders" setting, you can use the "Update Open Market Demand" bulk action in Supply → Supply Tags or in Supply → Supply Partner → Supply Tags.
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