Bidders can programmatically buy inventory from SpringServe publishers via Deal ID and Open Market.
Connected Publishers:
The 'DC' tab displays the Publishers publishers your bidder can purchase inventory from on the SpringServe platform.
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This will show you the list of Publishers publishers on SpringServe you are connected to, and can buy inventory from. Please reach out to your Account Manager to connect with more Publishers publishers on our platform. By clicking in the Publisher publisher name, you can find contact information for the Publisher publisher to correspond with them further regarding Deals deals and inventory.
Open Market:
When a Publisher publisher connects to your bidder, the publisher can automatically sell inventory into your Open Market. This will be represented as a supply tag under the 'Supply' tab. Targeting can be set on the Supply supply tag to limit the traffic the publisher is sending.
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In order to transact with a Publisher publisher on a Deal ID, the Publisher publisher must create the Deal ID in their account. The Deal ID will then appear as a Supply Tag supply tag in your bidder account.
In addition, there are SpringServe sourced Dealsdeals, that your Account Manager can traffic into your account. These will also appear as a Supply Tag supply tag under the 'Supply Tab'. If you are interested in setting up SpringServe sourced deals, please reach out to your Account Manager.
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