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PC Metrics:
| Metric | Definition | Notes |
|---|---|---|
| Bid Requests | The number of times our ad server made an OpenRTB request to the programmatically connected bidder | |
| Bids | The number of times the PC bidder returned a bid in response to an OpenRTB request | |
| Wins | The bid was selected amongst the bids in its tier, and its vast response was used | |
| Bid % | Bid rate is how frequently the bidder bids when requested. Calculated by Bids / Bid Requests | |
| Bid Fill % | How frequently the bidder fills when it bids. Calculated by Imps / Bids | |
| Win Fill % | How frequently the bidder fills when its bid wins. Calculated by Imps / Wins | |
| Sell Through % | How frequently the bidder fills when requested. Calculated by Imps / Bid Requests | |
| Win % | How frequently you win. Calculated by Wins / Bid Requests | |
| Bid Score | A measure of how much money you spend per bid request. Calculated by Cost / Bid Requests * 1000 | |
| Cost | The sum of your price reduced bids. The amount of money you have spent on media cost. |
Publisher Reporting:
To see yourÂ
Open Market & Deal ID Activity
Deal ID Reporting
Open Market Reporting