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- Reduction in Latency - Because the Direct Connect deals with SpringServe to SpringServe interactions, only a single VPAID needs to be initialized. Reducing the number of VPAIDs that need to be initialized reduces the latency by two to three seconds.
- Control - Applying targeting to your Connected Supply restricts requests sent to your supply. There is no need to confirm with your Direct Connection that they have applied the same targeting on their side. You will also be able to target specific supply tags that your Connected Supply is buying and conversely, you will be able to target specific demand tags that your Connected Demand is selling to.
- Access - Direct Connect allows you to expand your business by directly accessing demand or supply of other SpringServe users.
Direct Connections
Note that this section is currently hidden in this iteration of the DirectConnect Beta. Go to video.springserve.com/direct_connect to see accounts that are DirectConnect enabled.
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When you have established your Direct Connections, you are ready to set up your Connected Supply and Demand.
Connected Supply
Connected Supply replaces Supply Tags in Direct Connect. In your SpringServe account, go to the Direct Connect tab of the Supply page. Here, you will see all of your existing Direct Connections, the number of Connected Supply objects that you have set up for each connection, and summary performance.
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In the settings tab, set your account manager for this connection. You will also see the Direct Connection's set contact information for the account manager on their end.
Creating Connected Supply
Once on the page of a specific Direct Connection, add more Connected Supply by clicking the button +Connected Supply in the top right corner.
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When you Create a Connected Supply object, the corresponding Connected Demand object will appear in your Direct Connection's account. Once your Direct Connection aligns their Connected Demand to supply in their account, you will see traffic coming through your Connected Supply.
Connected Demand
Connected Demand replaces Demand Tags in Direct Connect. In your SpringServe account, go to the Direct Connect tab of the Demand page. Here, you will see all of your existing Direct Connections, the number of Connected Demand objects that have been set up for each connection, and summary performance. Note that Connected Demand appears in your account when your Direct Connection creates Connected Supply in their account.
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