Date: Thu, 28 Mar 2024 10:17:33 +0000 (UTC) Message-ID: <1890032485.53.1711621053138@3e2f555a0075> Subject: Exported From Confluence MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_Part_52_36501667.1711621053137" ------=_Part_52_36501667.1711621053137 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-Location: file:///C:/exported.html
SpringServe is committed to serving ads to consumers visiting sites with=
real content in a brand safe environment. Our commitment to quality protec=
ts the entire ecosystem from bad actors, wasted ad spend, and reputati=
onal risks of an ad-server used for furthering piracy, pornography, gore, f=
ake news, and other content that negatively impacts advertisers.
=
Banned categories include:
CTV/OTT/VAST-Only Supply
Effective March 1, 2020, SpringServe will be man= dating usage of Pre-Bid and Post-Impression services provided by our integr= ated partner, Protected Media, on all VAST-only inventory trafficked within= our platform. This decision was based on recent industry news and reports = that have highlighted the existence of suspicious activity within VAST-only= environments. Please note that if you wish to continue running VAST-only i= nventory within the platform, the contractually agreed upon CPMs for Protec= ted Media service will be applied. There will be an upcoming product releas= e that will automatically enable Protected Media on designated VAST-only su= pply.
Our policy is intended to maintain the integrity of the Open Market ecos= ystem as we continue to expand our bidder integrations that will ultimately= bolster demand opportunities for SpringServe partners. In order to maintai= n inventory quality for clients utilizing Open Market demand in SpringServe= , our policy for Programmatic Connect (PC) is as follows:
If the standards outlined above are not maintained, SpringServe reserves= the right to disable Programmatic Connect demand by supply tag, supply par= tner, or account-wide, within the client's SpringServe instance.
Direct Connect:
By default, supply tags with directly connected demand will use SIVT (So= phisticated Invalid Traffic) detection to monitor the inventory quality. &n= bsp;Supply tags will be automatically excluded from DC if they violate the = following criteria:
Managed Supply:
Supply tags running managed demand require the same inventory quality th= resholds as DC supply. SpringServe provides a 24 hour remediation per= iod before managed supply is paused.